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Belvidere Sales, Inc.

Belvidere · IL · 5 terminals
IGB license 190702700
Efficient gamesetMomentum −21%YoY +20%

Your performance · December 2022

NTI
$4,560
net terminal income · this month
Win per unit
$29
per machine · per day
Terminals
5
machines in service
Annual NTI
$88,846
trailing 12 months

The four numbers operators read first

NTI / machine
$912
monthly · per terminal
state median $3,907/mo
9th pct of 8,021 IL locations
#33 of 37 in Belvidere
Hold
12.5%
this month
state median 8.8% · above
94th pct of 8,021 IL locations
100th pct of 37 in Belvidere
Cycle rate
2.95×
this month
state median 2.95× · engagement
49th pct of 8,021 IL locations
66th pct of 37 in Belvidere
Play / machine
$7.3K
monthly · per terminal
state median $44.3K/mo
4th pct of 8,021 IL locations
7th pct of 37 in Belvidere

Against locations your size (4–5 terminals, 2,195 of them), your NTI/machine is $1,209/mo vs the $2,121 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2022)

NTI this month
$4,560
Gaming tax
$1,550
After tax
$3,009
Your take-home
$1,505
your 50% this month
Gaming tax$1,550 · 34%Operator's 50%$1,505 · 33%Yours, 50%$1,505 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,505 to you and $1,505 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 9th percentile of 8,021 Illinois locations this month
In Belvidere — #33 of 37 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 17th percentile of 2,195
Your gameset — you among your Belvidere peers36 peer locations
play per machine →
your gameset a Belvidere peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Belvidere gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $21,725
2021
2022
latest month up vs prior down vs prior Belvidere median ($21,725)
Cycle rate by monthlatest 2.95× · state median 2.95×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $29 · Belvidere median $117
your WPU (per machine, per day) Belvidere median WPU
Hold % by monthlatest 12.5% · state median 8.8%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthDecember 2022 up 20% on a year earlier
January 2022December 2022January 2021December 2021

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: November December moved −8% this year vs −51% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Belvidere's total gaming income is +7% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +20% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$29/day
per machine · per day · Belvidere median $117/day · −75%
At the Belvidere median this gameset would add roughly $163,820 a year.
WPU momentum
−22%
last 3 months $40/day vs prior 3 $51/day
Seasonality
August peak
strongest August ($10,869 avg) · softest December ($4,184 avg)
Revenue steadiness
variable
±26% month-to-month swing, trailing 12
Gameset change
45 terminals
over the last 12 months

Year over year

Your NTI is +13% up year over year.

Your Location
+13%
$88,846 vs $78,873 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

Each terminal earned about $912 in December 2022 — the 9th percentile of 8,021 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within Belvidere, that's #33 of 37 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 12.5% — above the 8.8% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.95× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
After $1,550 in gaming tax, December 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,505 to you. Neither side can move that split, which is why operators here compete on service.
Recent momentum is softening — −21% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full December 2022 report detail
Amount played
$36,609
Amount won
$32,049
Net wager
$4,560
Funds in
$12,420
Funds out
$7,860
Net terminal income
$4,560
NTI tax
$1,550
State share
$1,322
Municipality share
$228

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

Belvidere Sales, Inc. — gaming performance, Belvidere, IL — The Gameset