Skip to main content
IL
← Look up another Location

BLUE DOG SALOON, LLC

Adams County · IL · 3 terminals
IGB license 190702026
Download the one-pager (PDF)
Efficient gamesetMomentum −30%YoY +90%3-month NTI decline

Your performance · October 2022

NTI
$2,514
net terminal income · this month
Win per unit
$27
per machine · per day
Terminals
3
machines in service
Annual NTI
$65,693
trailing 12 months

The four numbers operators read first

NTI / machine
$838
monthly · per terminal
state median $3,916/mo
8th pct of 7,972 IL locations
#14 of 16 in Adams County
Hold
9.5%
this month
state median 8.7% · above
64th pct of 7,972 IL locations
63rd pct of 16 in Adams County
Cycle rate
3.08×
this month
state median 2.97× · engagement
63rd pct of 7,972 IL locations
56th pct of 16 in Adams County
Play / machine
$8.8K
monthly · per terminal
state median $45.2K/mo
5th pct of 7,972 IL locations
13th pct of 16 in Adams County

Against locations your size (1–3 terminals, 496 of them), your NTI/machine is −$621/mo vs the $1,459 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (October 2022)

NTI this month
$2,514
Gaming tax
−$855
After tax
$1,659
Your take-home
$830
your 50% this month
Gaming tax$855 · 34%Operator's 50%$830 · 33%Yours, 50%$830 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $830 to you and $830 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 8th percentile of 7,972 Illinois locations this month
In Adams County — #14 of 16 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (1–3 terminals) — 27th percentile of 496
Your gameset — you among your Adams County peers15 peer locations
play per machine →
your gameset a Adams County peer (anonymized) statewide median

Each gray dot is another Adams County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $10,815
2021
2022
latest month up vs prior down vs prior Adams County median ($9,457)
Cycle rate by monthlatest 3.08× · state median 2.97×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $27 · Adams County median $53
your WPU (per machine, per day) Adams County median WPU
Hold % by monthlatest 9.5% · state median 8.7%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthOctober 2022 up 90% on a year earlier
November 2021 – October 2022Nov 2020 – October 2021

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: September → October moved −38% this year vs −85% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Adams County's total gaming income is −16% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +90% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$27/day
per machine · per day · Adams County median $53/day · −49%
At the Adams County median this gameset would add roughly $29,404 a year.
WPU momentum
−10%
last 3 months $40/day vs prior 3 $44/day
Seasonality
December peak
strongest December ($10,815 avg) · softest October ($1,920 avg)
Revenue steadiness
volatile
±46% month-to-month swing, trailing 12

Year over year

Your NTI is +90% up year over year.

Your Location
+90%
$2,514 vs $1,326 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $838 in October 2022 — the 8th percentile of 7,972 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Adams County, that's #14 of 16 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 9.5% — above the 8.7% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.08× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $855 in gaming tax, October 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $830 to you. Neither side can move that split, which is why operators here compete on service.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full October 2022 report detail
Amount played
$26,438
Amount won
$23,924
Net wager
$2,514
Funds in
$8,585
Funds out
$6,071
Net terminal income
$2,514
NTI tax
$855
State share
$729
Municipality share
$126

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.