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ELSA'S

Hoffman Estates · Cook County · IL · 6 terminals
IGB license 190701912 · Operator: Illinois Video Slot Management Corp. (as of August 2026)
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High play · lower holdMomentum −12%YoY −19%

Your performance · September 2026

NTI
$39,173
net terminal income · this month
Win per unit
$218
per machine · per day
Terminals
6
machines in service
Annual NTI
$610,471
trailing 12 months

The four numbers operators read first

NTI / machine
$6,529
monthly · per terminal
state median $4,170/mo
69th pct of 8,629 IL locations
#18 of 32 in Hoffman Estates
Hold
9.2%
this month
state median 9.4% · below
45th pct of 8,629 IL locations
41st pct of 32 in Hoffman Estates
Cycle rate
2.59×
this month
state median 2.59× · engagement
49th pct of 8,629 IL locations
75th pct of 32 in Hoffman Estates
Play / machine
$71.2K
monthly · per terminal
state median $45.5K/mo
70th pct of 8,629 IL locations
53rd pct of 32 in Hoffman Estates

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is +$1,540/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$39,173
Gaming tax
−$13,711
After tax
$25,463
Your take-home
$12,731
your 50% this month
Gaming tax$13,711 · 35%Operator's 50%$12,731 · 32%Yours, 50%$12,731 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $12,731 to you and $12,731 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 69th percentile of 8,629 Illinois locations this month
In Hoffman Estates — #18 of 32 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 63rd percentile of 6,823
Your gameset — you among your Hoffman Estates peers31 peer locations
play per machine →
your gameset a Hoffman Estates peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Hoffman Estates gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $99,031
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Hoffman Estates median ($39,369)
Cycle rate by monthlatest 2.59× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $218 · Hoffman Estates median $219
your WPU (per machine, per day) Hoffman Estates median WPU
Hold % by monthlatest 9.2% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 down 19% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −21% this year vs −30% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Hoffman Estates's total gaming income is +6% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −19% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$218/day
per machine · per day · Hoffman Estates median $219/day · −0%
At the Hoffman Estates median this gameset would add roughly $2,345 a year.
WPU momentum
−13%
last 3 months $240/day vs prior 3 $275/day
Seasonality
May peak
strongest May ($65,457 avg) · softest January ($50,853 avg)
Revenue steadiness
variable
±18% month-to-month swing, trailing 12

Your operator

Illinois Video Slot Management Corp.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
18
Avg NTI / Location
$45,627
Avg NTI / Terminal
$7,822
Total NTI
$821,283

Year over year

Your NTI is −11% down year over year, trailing the Cook County market (+5%).

Your Location
−11%
$610,471 vs $683,589 (last 12 months vs the prior 12)
The market (Cook County)
+5%
typical Location: $42,751 vs $40,728

Takeaways

•Each terminal earned about $6,529 in September 2026 — the 69th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Hoffman Estates, that's #18 of 32 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 9.2% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.59× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $13,711 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $12,731 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −12% against your trailing average.
•Terminal Operator Illinois Video Slot Management Corp. runs 18 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2026 report detail
Amount played
$427,480
Amount won
$388,307
Net wager
$39,173
Funds in
$165,061
Funds out
$125,887
Net terminal income
$39,173
NTI tax
$13,711
State share
$11,750
Municipality share
$1,961

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

ELSA'S — gaming performance, Hoffman Estates, Cook County, IL — The Gameset