RUSSELL'S BARBECUE II, INC.

Countryside · IL · 6 terminals

IGB license 190701542

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High play · lower holdMomentum +21%YoY +6%

Your performance · October 2023

NTI

$31,665

net terminal income · this month

Win per unit

$170

per machine · per day

Terminals

machines in service

Annual NTI

$307,798

trailing 12 months

The four numbers operators read first

NTI / machine

$5,277

monthly · per terminal

state median $3,859/mo

64th pct of 8,235 IL locations

#10 of 19 in Countryside

Hold

7.8%

this month

state median 9.1% · below

27th pct of 8,235 IL locations

42nd pct of 19 in Countryside

Cycle rate

3.16×

this month

state median 2.91× · engagement

78th pct of 8,235 IL locations

82nd pct of 19 in Countryside

Play / machine

$67.8K

monthly · per terminal

state median $43.2K/mo

70th pct of 8,235 IL locations

58th pct of 19 in Countryside

Against locations your size (6+ terminals, 5,841 of them), your NTI/machine is +$441/mo vs the $4,836 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (October 2023)

NTI this month

$31,665

Gaming tax

−$10,766

After tax

$20,899

Your take-home

$10,449

your 50% this month

Gaming tax$10,766 · 34%Operator's 50%$10,449 · 33%Yours, 50%$10,449 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $10,449 to you and $10,449 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 64th percentile of 8,235 Illinois locations this month

In Countryside — #10 of 19 locations by NTI/machine (your own neighborhood, the fairest like-for-like)

Among locations your size (6+ terminals) — 55th percentile of 5,841

Your gameset — you among your Countryside peers18 peer locations

play per machine →

your gameset a Countryside peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Countryside gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $45,309

2021

2022

2023

latest month up vs prior down vs prior Countryside median ($28,137)

Cycle rate by monthlatest 3.16× · state median 2.91×

your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $170 · Countryside median $170

your WPU (per machine, per day) Countryside median WPU

Hold % by monthlatest 7.8% · state median 9.1%

your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthOctober 2023 up 6% on a year earlier

November 2022 – October 2023November 2021 – October 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: September → October moved +15% this year vs +13% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Countryside's total gaming income is −7% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +6% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)

$170/day

per machine · per day · Countryside median $170/day · +0%

WPU momentum

+38%

last 3 months $178/day vs prior 3 $129/day

Seasonality

August peak

strongest August ($35,417 avg) · softest January ($23,061 avg)

Revenue steadiness

variable

±22% month-to-month swing, trailing 12

Year over year

Your NTI is −13% down year over year.

Your Location

−13%

$307,798 vs $352,039 (last 12 months vs the prior 12)

The market

Not enough county history

Takeaways

•Each terminal earned about $5,277 in October 2023 — the 64th percentile of 8,235 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.

•Within Countryside, that's #10 of 19 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.

•Hold — the share of money played that the gameset keeps — was 7.8% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.

•A dollar cycled through your machines 3.16× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.

•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

•After $10,766 in gaming tax, October 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $10,449 to you. Neither side can move that split, which is why operators here compete on service.

•Recent momentum is building — +21% against your trailing average.

You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

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Full October 2023 report detail

Amount played

$406,733

Amount won

$375,068

Net wager

$31,665

Funds in

$128,520

Funds out

$96,855

Net terminal income

$31,665

NTI tax

$10,766

State share

$9,183

Municipality share

$1,583

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.