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Chad Zike, LLC

Peoria · IL · 6 terminals
IGB license 190701537
Download the one-pager (PDF)
Efficient gamesetMomentum −33%

Your performance · August 2025

NTI
$7,349
net terminal income · this month
Win per unit
$40
per machine · per day
Terminals
6
machines in service
Annual NTI
$185,763
trailing 12 months

The four numbers operators read first

NTI / machine
$1,225
monthly · per terminal
state median $4,102/mo
13th pct of 8,595 IL locations
#59 of 65 in Peoria
Hold
10.3%
this month
state median 9.2% · above
70th pct of 8,595 IL locations
60th pct of 65 in Peoria
Cycle rate
2.48×
this month
state median 2.77× · engagement
16th pct of 8,595 IL locations
15th pct of 65 in Peoria
Play / machine
$11.8K
monthly · per terminal
state median $45.0K/mo
9th pct of 8,595 IL locations
11th pct of 65 in Peoria

Against locations your size (6+ terminals, 6,572 of them), your NTI/machine is −$3,652/mo vs the $4,877 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2025)

NTI this month
$7,349
Gaming tax
−$2,572
After tax
$4,777
Your take-home
$2,389
your 50% this month
Gaming tax$2,572 · 35%Operator's 50%$2,389 · 32%Yours, 50%$2,389 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,389 to you and $2,389 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 13th percentile of 8,595 Illinois locations this month
In Peoria — #59 of 65 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 8th percentile of 6,572
Your gameset — you among your Peoria peers64 peer locations
play per machine →
your gameset a Peoria peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Peoria gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $40,176
2021
2022
2023
2024
2025
latest month up vs prior down vs prior Peoria median ($25,161) shown, left out of rankings
Cycle rate by monthlatest 2.48× · state median 2.77×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $40 · Peoria median $151
your WPU (per machine, per day) Peoria median WPU
Hold % by monthlatest 10.3% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by month
September 2024 – August 2025September 2023 – August 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July → August moved −53% this year vs −132% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Peoria's total gaming income is +6% year over year (trailing 3 months vs the same 3 a year ago).

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$40/day
per machine · per day · Peoria median $151/day · −74%
At the Peoria median this gameset would add roughly $248,092 a year.
WPU momentum
−41%
last 3 months $66/day vs prior 3 $112/day
Seasonality
March peak
strongest March ($32,953 avg) · softest August ($13,667 avg)
Revenue steadiness
volatile
±36% month-to-month swing, trailing 12

Year over year

Your NTI is −19% down year over year.

Your Location
−19%
$185,763 vs $230,559 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,225 in August 2025 — the 13th percentile of 8,595 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Peoria, that's #59 of 65 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.3% — above the 9.2% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.48× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $2,572 in gaming tax, August 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,389 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −33% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2025 report detail
Amount played
$71,056
Amount won
$63,706
Net wager
$7,350
Funds in
$28,668
Funds out
$21,318
Net terminal income
$7,349
NTI tax
$2,572
State share
$2,205
Municipality share
$368

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.