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Gateway FS, Inc.

Waterloo · IL · 5 terminals
IGB license 181000445
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High play · lower holdMomentum −20%YoY −47%

Your performance · November 2023

NTI
$15,348
net terminal income · this month
Win per unit
$102
per machine · per day
Terminals
5
machines in service
Annual NTI
$384,935
trailing 12 months

The four numbers operators read first

NTI / machine
$3,070
monthly · per terminal
state median $3,820/mo
41st pct of 8,245 IL locations
#12 of 18 in Waterloo
Hold
5.6%
this month
state median 9.2% · below
7th pct of 8,245 IL locations
11th pct of 18 in Waterloo
Cycle rate
4.00×
this month
state median 2.90× · engagement
99th pct of 8,245 IL locations
100th pct of 18 in Waterloo
Play / machine
$54.4K
monthly · per terminal
state median $42.3K/mo
61st pct of 8,245 IL locations
47th pct of 18 in Waterloo

Against locations your size (4–5 terminals, 2,013 of them), your NTI/machine is +$1,025/mo vs the $2,044 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (November 2023)

NTI this month
$15,348
Gaming tax
−$5,218
After tax
$10,130
Your take-home
$5,065
your 50% this month
Gaming tax$5,218 · 34%Operator's 50%$5,065 · 33%Yours, 50%$5,065 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,065 to you and $5,065 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 41st percentile of 8,245 Illinois locations this month
In Waterloo — #12 of 18 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 68th percentile of 2,013
Your gameset — you among your Waterloo peers17 peer locations
play per machine →
your gameset a Waterloo peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Waterloo gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $45,047
2021
2022
2023
latest month up vs prior down vs prior Waterloo median ($21,119)
Cycle rate by monthlatest 4.00× · state median 2.90×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $102 · Waterloo median $127
your WPU (per machine, per day) Waterloo median WPU
Hold % by monthlatest 5.6% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthNovember 2023 down 47% on a year earlier
December 2022 – November 2023December 2021 – November 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: October → November moved −64% this year vs −4% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Waterloo's total gaming income is −4% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −47% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$102/day
per machine · per day · Waterloo median $127/day · −19%
At the Waterloo median this gameset would add roughly $44,249 a year.
WPU momentum
−24%
last 3 months $211/day vs prior 3 $280/day
Seasonality
September peak
strongest September ($35,478 avg) · softest December ($15,908 avg)
Revenue steadiness
volatile
±30% month-to-month swing, trailing 12

Year over year

Your NTI is +30% up year over year.

Your Location
+30%
$384,935 vs $295,173 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $3,070 in November 2023 — the 41st percentile of 8,245 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Waterloo, that's #12 of 18 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 5.6% — below the 9.2% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 4.00× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $5,218 in gaming tax, November 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,065 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −20% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full November 2023 report detail
Amount played
$272,088
Amount won
$256,740
Net wager
$15,348
Funds in
$68,009
Funds out
$52,661
Net terminal income
$15,348
NTI tax
$5,218
State share
$4,451
Municipality share
$767

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.