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Incognito Bar Inc.

East Dubuque · IL · 6 terminals
IGB license 180704493
Download the one-pager (PDF)
Room to growMomentum −32%YoY −65%

Your performance · December 2022

NTI
$8,216
net terminal income · this month
Win per unit
$44
per machine · per day
Terminals
6
machines in service
Annual NTI
$167,525
trailing 12 months

The four numbers operators read first

NTI / machine
$1,369
monthly · per terminal
state median $3,907/mo
16th pct of 8,021 IL locations
#14 of 16 in East Dubuque
Hold
6.6%
this month
state median 8.8% · below
15th pct of 8,021 IL locations
19th pct of 16 in East Dubuque
Cycle rate
2.84×
this month
state median 2.95× · engagement
37th pct of 8,021 IL locations
31st pct of 16 in East Dubuque
Play / machine
$20.8K
monthly · per terminal
state median $44.3K/mo
21st pct of 8,021 IL locations
19th pct of 16 in East Dubuque

Against locations your size (6+ terminals, 5,374 of them), your NTI/machine is −$3,763/mo vs the $5,133 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2022)

NTI this month
$8,216
Gaming tax
−$2,794
After tax
$5,423
Your take-home
$2,711
your 50% this month
Gaming tax$2,794 · 34%Operator's 50%$2,711 · 33%Yours, 50%$2,711 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,711 to you and $2,711 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 16th percentile of 8,021 Illinois locations this month
In East Dubuque — #14 of 16 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 8th percentile of 5,374
Your gameset — you among your East Dubuque peers15 peer locations
play per machine →
your gameset a East Dubuque peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another East Dubuque gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $23,466
2021
2022
latest month up vs prior down vs prior East Dubuque median ($21,670)
Cycle rate by monthlatest 2.84× · state median 2.95×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $44 · East Dubuque median $117
your WPU (per machine, per day) East Dubuque median WPU
Hold % by monthlatest 6.6% · state median 8.8%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthDecember 2022 down 65% on a year earlier
January 2022 – December 2022January 2021 – December 2021

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: November → December moved +34% this year vs +70% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

East Dubuque's total gaming income is −6% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −65% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$44/day
per machine · per day · East Dubuque median $117/day · −62%
At the East Dubuque median this gameset would add roughly $161,446 a year.
WPU momentum
−20%
last 3 months $50/day vs prior 3 $63/day
Seasonality
March peak
strongest March ($21,317 avg) · softest November ($9,940 avg)
Revenue steadiness
volatile
±32% month-to-month swing, trailing 12

Year over year

Your NTI is −16% down year over year.

Your Location
−16%
$167,525 vs $199,295 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,369 in December 2022 — the 16th percentile of 8,021 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within East Dubuque, that's #14 of 16 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 6.6% — below the 8.8% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.84× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $2,794 in gaming tax, December 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,711 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −32% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full December 2022 report detail
Amount played
$124,540
Amount won
$116,324
Net wager
$8,216
Funds in
$43,795
Funds out
$35,579
Net terminal income
$8,216
NTI tax
$2,794
State share
$2,383
Municipality share
$411

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.