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Roger Salmon

Monticello · IL · 6 terminals
IGB license 180703883
Efficient floorMomentum −32%YoY −39%

Your performance · March 2025

NTI
$12,381
net terminal income · this month
Win per unit
$67
per machine · per day
Terminals
6
machines in service
Annual NTI
$199,047
trailing 12 months

The four numbers operators read first

NTI / machine
$2,063
monthly · per terminal
state median $4,490/mo
22nd pct of 8,510 IL floors
#7 of 9 in Monticello
Hold
11.7%
this month
state median 9.2% · above
88th pct of 8,510 IL floors
100th pct of 9 in Monticello
Cycle rate
2.36×
this month
state median 2.83× · engagement
6th pct of 8,510 IL floors
0th pct of 9 in Monticello
Play / machine
$17.6K
monthly · per terminal
state median $48.8K/mo
15th pct of 8,510 IL floors
22nd pct of 9 in Monticello

Against floors your size (6+ terminals, 6,400 of them), your NTI/machine is $3,392/mo vs the $5,456 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2025)

NTI this month
$12,381
Gaming tax
$4,333
After tax
$8,048
Your take-home
$4,024
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $4,024 to you and $4,024 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Efficient floor

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.

NTI/machine — 22nd percentile of 8,510 Illinois floors this month
In Monticello — #7 of 9 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 14th percentile of 6,400
The Floor — you among your Monticello peers8 peer floors
play per machine →
your floor a Monticello peer (anonymized) statewide median

1 peer floor sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each grey dot is another Monticello floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $29,684
2021
2022
2023
2024
2025
latest month up vs prior down vs prior
Cycle rate by monthlatest 2.36× · state median 2.83×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $67
your WPU (per machine, per day)
Hold % by monthlatest 11.7% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: February March moved +45% this year vs −31% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Monticello's total gaming income is +2% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −39% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$67/day
per machine · per day · daily win rate per machine
WPU momentum
−40%
last 3 months $58/day vs prior 3 $98/day
Seasonality
April peak
strongest April ($21,266 avg) · softest July ($14,036 avg)
Revenue steadiness
variable
±24% month-to-month swing, trailing 12

Year over year

Your NTI is −5% down year over year.

Your Location
−5%
$199,047 vs $209,852 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

Each terminal earned about $2,063 in March 2025 — the 22nd percentile of 8,510 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
Within Monticello, that's #7 of 9 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the floor keeps — was 11.7% — above the 9.2% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.36× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
Efficient floor — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
After $4,333 in gaming tax, March 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $4,024 to you. Neither side can move that split, which is why operators here compete on service, not money.
Recent momentum is softening — −32% against your trailing average.
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Full March 2025 report detail
Amount played
$105,728
Amount won
$93,360
Net wager
$12,368
Funds in
$44,847
Funds out
$32,466
Net terminal income
$12,381
NTI tax
$4,333
State share
$3,696
Municipality share
$637

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

Roger Salmon — gaming performance, Monticello, IL — The Gameset