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Clifford's Pub

Cook County · Cook County · IL · 6 terminals
IGB license 180702769 · Operator: Gaming Productions, LLC (as of August 2026)
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High play · lower holdMomentum +4%YoY +46%

Your performance · August 2026

NTI
$64,679
net terminal income · this month
Win per unit
$348
per machine · per day
Terminals
6
machines in service
Annual NTI
$795,867
trailing 12 months

The four numbers operators read first

NTI / machine
$10,780
monthly · per terminal
state median $4,345/mo
87th pct of 8,611 IL locations
#22 of 45 in Cook County
Hold
8.1%
this month
state median 9.4% · below
26th pct of 8,611 IL locations
16th pct of 45 in Cook County
Cycle rate
1.58×
this month
state median 2.60× · engagement
0th pct of 8,611 IL locations
3rd pct of 45 in Cook County
Play / machine
$133.7K
monthly · per terminal
state median $47.1K/mo
92nd pct of 8,611 IL locations
64th pct of 45 in Cook County

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is +$5,670/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$64,679
Gaming tax
−$22,637
After tax
$42,041
Your take-home
$21,021
your 50% this month
Gaming tax$22,637 · 35%Operator's 50%$21,021 · 33%Yours, 50%$21,021 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $21,021 to you and $21,021 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 87th percentile of 8,611 Illinois locations this month
In Cook County — #22 of 45 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 85th percentile of 6,794
Your gameset — you among your Cook County peers44 peer locations
play per machine →
your gameset a Cook County peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Cook County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $146,308
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Cook County median ($57,912)
Cycle rate by monthlatest 1.58× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $348 · Cook County median $341
your WPU (per machine, per day) Cook County median WPU
Hold % by monthlatest 8.1% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 46% on a year earlier
September 2025 – August 2026September 2024 – August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July → August moved −21% this year vs −35% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Cook County's total gaming income is +11% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +46% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$348/day
per machine · per day · Cook County median $341/day · +2%
WPU momentum
+4%
last 3 months $391/day vs prior 3 $376/day
Seasonality
November peak
strongest November ($97,963 avg) · softest January ($70,099 avg)
Revenue steadiness
steady
±12% month-to-month swing, trailing 12

Your operator

Gaming Productions, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
35
Avg NTI / Location
$51,982
Avg NTI / Terminal
$8,962
Total NTI
$1,819,369

Year over year

Your NTI is +4% up year over year, trailing the Cook County market (+5%).

Your Location
+4%
$795,867 vs $768,608 (last 12 months vs the prior 12)
The market (Cook County)
+5%
typical Location: $42,503 vs $40,673

Takeaways

•Each terminal earned about $10,780 in August 2026 — the 87th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Cook County, that's #22 of 45 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 8.1% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 1.58× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $22,637 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $21,021 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +4% against your trailing average.
•Terminal Operator Gaming Productions, LLC runs 35 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full August 2026 report detail
Amount played
$802,005
Amount won
$737,326
Net wager
$64,679
Funds in
$507,650
Funds out
$442,971
Net terminal income
$64,679
NTI tax
$22,637
State share
$19,400
Municipality share
$3,237

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.