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LENA FOOD & LIQUOR

Lena · Stephenson County · IL · 6 terminals
IGB license 180702555 · Operator: 777 Gaming, LLC (as of April 2026)
Efficient gamesetMomentum −5%YoY −45%

Your performance · April 2026

NTI
$33,949
net terminal income · this month
Win per unit
$189
per machine · per day
Terminals
6
machines in service
Annual NTI
$489,060
trailing 12 months

The four numbers operators read first

NTI / machine
$5,658
monthly · per terminal
state median $4,410/mo
60th pct of 8,569 IL locations
#24 of 60 in Stephenson County
Hold
11.9%
this month
state median 9.4% · above
88th pct of 8,569 IL locations
83rd pct of 60 in Stephenson County
Cycle rate
3.16×
this month
state median 2.63× · engagement
92nd pct of 8,569 IL locations
97th pct of 60 in Stephenson County
Play / machine
$47.5K
monthly · per terminal
state median $47.9K/mo
50th pct of 8,569 IL locations
52nd pct of 60 in Stephenson County

Against locations your size (6+ terminals, 6,687 of them), your NTI/machine is +$338/mo vs the $5,320 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (April 2026)

NTI this month
$33,949
Gaming tax
$11,882
After tax
$22,067
Your take-home
$11,033
your 50% this month
Gaming tax$11,882 · 35%Operator's 50%$11,033 · 32%Yours, 50%$11,033 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $11,033 to you and $11,033 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 60th percentile of 8,569 Illinois locations this month
In Stephenson County — #24 of 60 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 53rd percentile of 6,687
Your gameset — you among your Stephenson County peers59 peer locations
play per machine →
your gameset a Stephenson County peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Stephenson County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $61,840
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Stephenson County median ($26,795)
Cycle rate by monthlatest 3.16× · state median 2.63×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $189 · Stephenson County median $162
your WPU (per machine, per day) Stephenson County median WPU
Hold % by monthlatest 11.9% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthApril 2026 down 45% on a year earlier
May 2025April 2026May 2024April 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: March April moved −32% this year vs +22% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Lena's total gaming income is −2% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −45% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$189/day
per machine · per day · Stephenson County median $162/day · +16%
WPU momentum
+4%
last 3 months $231/day vs prior 3 $222/day
Seasonality
April peak
strongest April ($42,701 avg) · softest February ($27,840 avg)
Revenue steadiness
variable
±16% month-to-month swing, trailing 12

Your operator

777 Gaming, LLC

Linked to your Location as of April 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
39
Avg NTI / Location
$40,066
Avg NTI / Terminal
$6,945
Total NTI
$1,562,568

Year over year

Your NTI is −2% down year over year, trailing the Stephenson County market (−0%).

Your Location
−2%
$489,060 vs $500,145 (last 12 months vs the prior 12)
The market (Stephenson County)
−0%
typical Location: $26,929 vs $27,057

Takeaways

Each terminal earned about $5,658 in April 2026 — the 60th percentile of 8,569 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within Stephenson County, that's #24 of 60 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 11.9% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 3.16× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
After $11,882 in gaming tax, April 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $11,033 to you. Neither side can move that split, which is why operators here compete on service.
Recent momentum is softening — −5% against your trailing average.
Terminal Operator 777 Gaming, LLC runs 39 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full April 2026 report detail
Amount played
$285,174
Amount won
$251,225
Net wager
$33,949
Funds in
$90,214
Funds out
$56,265
Net terminal income
$33,949
NTI tax
$11,882
State share
$10,183
Municipality share
$1,699

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.