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Denise Adams LLC

Peoria · IL · 4 terminals
IGB license 180702488
Efficient floorMomentum −28%YoY −87%

Your performance · February 2022

NTI
$953
net terminal income · this month
Win per unit
$9
per machine · per day
Terminals
4
machines in service
Annual NTI
$84,008
trailing 12 months

The four numbers operators read first

NTI / machine
$238
monthly · per terminal
state median $3,561/mo
1st pct of 7,631 IL floors
#65 of 65 in Peoria
Hold
9.5%
this month
state median 8.4% · above
70th pct of 7,631 IL floors
77th pct of 65 in Peoria
Cycle rate
2.96×
this month
state median 3.04× · engagement
42nd pct of 7,631 IL floors
55th pct of 65 in Peoria
Play / machine
$2.5K
monthly · per terminal
state median $43.3K/mo
0th pct of 7,631 IL floors
1st pct of 65 in Peoria

Against floors your size (4–5 terminals, 2,437 of them), your NTI/machine is $1,921/mo vs the $2,159 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (February 2022)

NTI this month
$953
Gaming tax
$324
After tax
$629
Your take-home
$314
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $314 to you and $314 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Efficient floor

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.

NTI/machine — 1st percentile of 7,631 Illinois floors this month
In Peoria — #65 of 65 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (4–5 terminals) — 2nd percentile of 2,437
The Floor — you among your Peoria peers64 peer floors
play per machine →
your floor a Peoria peer (anonymized) statewide median

3 peer floors sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each grey dot is another Peoria floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $22,249
2021
2022
latest month up vs prior down vs prior Peoria median ($22,249)
Cycle rate by monthlatest 2.96× · state median 3.04×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $9 · Peoria median $157
your WPU (per machine, per day) Peoria median WPU
Hold % by monthlatest 9.5% · state median 8.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: January February moved −91% this year vs +743% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$9/day
per machine · per day · Peoria median $157/day · −95%
At the Peoria median this floor would add roughly $199,076 a year.
WPU momentum
−40%
last 3 months $54/day vs prior 3 $90/day
Seasonality
September peak
strongest September ($16,934 avg) · softest August ($3,574 avg)
Revenue steadiness
volatile
±57% month-to-month swing, trailing 12

Year over year

Your NTI is −87% down year over year.

Your Location
−87%
$953 vs $7,151 (vs a year ago)
The market
Not enough county history

Takeaways

Each terminal earned about $238 in February 2022 — the 1st percentile of 7,631 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
Within Peoria, that's #65 of 65 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the floor keeps — was 9.5% — above the 8.4% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.96× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
Efficient floor — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
After $324 in gaming tax, February 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $314 to you. Neither side can move that split, which is why operators here compete on service, not money.
Recent momentum is softening — −28% against your trailing average.
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Full February 2022 report detail
Amount played
$10,005
Amount won
$9,052
Net wager
$953
Funds in
$3,376
Funds out
$2,423
Net terminal income
$953
NTI tax
$324
State share
$276
Municipality share
$48

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

Denise Adams LLC — gaming performance, Peoria, IL — The Gameset