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Mays Wheeling LLC

Wheeling · IL · 6 terminals
IGB license 180702210
Download the one-pager (PDF)
High play · lower holdMomentum −27%YoY −67%

Your performance · October 2023

NTI
$15,558
net terminal income · this month
Win per unit
$84
per machine · per day
Terminals
6
machines in service
Annual NTI
$523,971
trailing 12 months

The four numbers operators read first

NTI / machine
$2,593
monthly · per terminal
state median $3,859/mo
34th pct of 8,235 IL locations
#19 of 24 in Wheeling
Hold
3.5%
this month
state median 9.1% · below
2nd pct of 8,235 IL locations
4th pct of 24 in Wheeling
Cycle rate
3.54×
this month
state median 2.91× · engagement
95th pct of 8,235 IL locations
92nd pct of 24 in Wheeling
Play / machine
$74.2K
monthly · per terminal
state median $43.2K/mo
74th pct of 8,235 IL locations
58th pct of 24 in Wheeling

Against locations your size (6+ terminals, 5,841 of them), your NTI/machine is −$2,243/mo vs the $4,836 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (October 2023)

NTI this month
$15,558
Gaming tax
−$5,290
After tax
$10,268
Your take-home
$5,134
your 50% this month
Gaming tax$5,290 · 34%Operator's 50%$5,134 · 33%Yours, 50%$5,134 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,134 to you and $5,134 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 34th percentile of 8,235 Illinois locations this month
In Wheeling — #19 of 24 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 22nd percentile of 5,841
Your gameset — you among your Wheeling peers23 peer locations
play per machine →
your gameset a Wheeling peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Wheeling gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $62,960
2021
2022
2023
latest month up vs prior down vs prior Wheeling median ($33,868)
Cycle rate by monthlatest 3.54× · state median 2.91×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $84 · Wheeling median $189
your WPU (per machine, per day) Wheeling median WPU
Hold % by monthlatest 3.5% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthOctober 2023 down 67% on a year earlier
November 2022 – October 2023November 2021 – October 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: September → October moved −62% this year vs +44% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Wheeling's total gaming income is +11% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −67% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$84/day
per machine · per day · Wheeling median $189/day · −56%
At the Wheeling median this gameset would add roughly $235,892 a year.
WPU momentum
−15%
last 3 months $206/day vs prior 3 $244/day
Seasonality
March peak
strongest March ($53,810 avg) · softest October ($35,057 avg)
Revenue steadiness
variable
±26% month-to-month swing, trailing 12

Year over year

Your NTI is −7% down year over year.

Your Location
−7%
$523,971 vs $562,675 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $2,593 in October 2023 — the 34th percentile of 8,235 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Wheeling, that's #19 of 24 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 3.5% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.54× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $5,290 in gaming tax, October 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,134 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −27% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full October 2023 report detail
Amount played
$444,950
Amount won
$429,392
Net wager
$15,558
Funds in
$125,644
Funds out
$110,086
Net terminal income
$15,558
NTI tax
$5,290
State share
$4,512
Municipality share
$778

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.