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Mays Wheeling LLC

Wheeling · IL · 6 terminals
IGB license 180702210
High play · lower holdMomentum −27%YoY −67%

Your performance · October 2023

NTI
$15,558
net terminal income · this month
Win per unit
$84
per machine · per day
Terminals
6
machines in service
Annual NTI
$523,971
trailing 12 months

The four numbers operators read first

NTI / machine
$2,593
monthly · per terminal
state median $3,859/mo
34th pct of 8,235 IL floors
#19 of 24 in Wheeling
Hold
3.5%
this month
state median 9.1% · below
2nd pct of 8,235 IL floors
4th pct of 24 in Wheeling
Cycle rate
3.54×
this month
state median 2.91× · engagement
95th pct of 8,235 IL floors
88th pct of 24 in Wheeling
Play / machine
$74.2K
monthly · per terminal
state median $43.2K/mo
74th pct of 8,235 IL floors
58th pct of 24 in Wheeling

Against floors your size (6+ terminals, 5,841 of them), your NTI/machine is −$2,243/mo vs the $4,836 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (October 2023)

NTI this month
$15,558
Gaming tax
−$5,290
After tax
$10,268
Your take-home
$5,134
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,134 to you and $5,134 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a floor where better titles and merchandising pay off.

NTI/machine — 34th percentile of 8,235 Illinois floors this month
In Wheeling — #19 of 24 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 22nd percentile of 5,841
The Floor — you among your Wheeling peers23 peer floors
play per machine →
your floor a Wheeling peer (anonymized) statewide median

2 peer floors sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each grey dot is another Wheeling floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $62,960
2021
2022
2023
latest month up vs prior down vs prior Wheeling median ($33,868)
Cycle rate by monthlatest 3.54× · state median 2.91×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $84 · Wheeling median $189
your WPU (per machine, per day) Wheeling median WPU
Hold % by monthlatest 3.5% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: September → October moved −62% this year vs +44% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Wheeling's total gaming income is +11% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −67% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$84/day
per machine · per day · Wheeling median $189/day · −56%
At the Wheeling median this floor would add roughly $235,892 a year.
WPU momentum
−15%
last 3 months $206/day vs prior 3 $244/day
Seasonality
March peak
strongest March ($53,810 avg) · softest October ($35,057 avg)
Revenue steadiness
variable
±26% month-to-month swing, trailing 12

Year over year

Your NTI is −7% down year over year.

Your Location
−7%
$523,971 vs $562,675 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $2,593 in October 2023 — the 34th percentile of 8,235 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Wheeling, that's #19 of 24 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 3.5% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.54× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $5,290 in gaming tax, October 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,134 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is softening — −27% against your trailing average.
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Full October 2023 report detail
Amount played
$444,950
Amount won
$429,392
Net wager
$15,558
Funds in
$125,644
Funds out
$110,086
Net terminal income
$15,558
NTI tax
$5,290
State share
$4,512
Municipality share
$778

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.