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PIZZA CUCINA

Oswego · Kendall County · IL · 6 terminals
IGB license 180701951 · Operator: Lucky Lincoln Gaming, LLC (as of August 2026)
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Efficient gamesetMomentum −15%YoY +8%

Your performance · August 2026

NTI
$23,187
net terminal income · this month
Win per unit
$125
per machine · per day
Terminals
6
machines in service
Annual NTI
$257,860
trailing 12 months

The four numbers operators read first

NTI / machine
$3,864
monthly · per terminal
state median $4,345/mo
45th pct of 8,611 IL locations
#24 of 31 in Oswego
Hold
10.2%
this month
state median 9.4% · above
65th pct of 8,611 IL locations
58th pct of 31 in Oswego
Cycle rate
2.17×
this month
state median 2.60× · engagement
7th pct of 8,611 IL locations
15th pct of 31 in Oswego
Play / machine
$38.0K
monthly · per terminal
state median $47.1K/mo
41st pct of 8,611 IL locations
23rd pct of 31 in Oswego

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is −$1,245/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$23,187
Gaming tax
−$8,115
After tax
$15,072
Your take-home
$7,536
your 50% this month
Gaming tax$8,115 · 35%Operator's 50%$7,536 · 33%Yours, 50%$7,536 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $7,536 to you and $7,536 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 45th percentile of 8,611 Illinois locations this month
In Oswego — #24 of 31 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 37th percentile of 6,794
Your gameset — you among your Oswego peers30 peer locations
play per machine →
your gameset a Oswego peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Oswego gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $35,709
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Oswego median ($35,709)
Cycle rate by monthlatest 2.17× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $125 · Oswego median $192
your WPU (per machine, per day) Oswego median WPU
Hold % by monthlatest 10.2% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 8% on a year earlier
September 2025 – August 2026September 2024 – August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July → August moved +81% this year vs +27% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Oswego's total gaming income is +17% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +8% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$125/day
per machine · per day · Oswego median $192/day · −35%
At the Oswego median this gameset would add roughly $150,263 a year.
WPU momentum
−29%
last 3 months $105/day vs prior 3 $146/day
Seasonality
April peak
strongest April ($23,299 avg) · softest September ($17,151 avg)
Revenue steadiness
variable
±29% month-to-month swing, trailing 12

Your operator

Lucky Lincoln Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
245
Avg NTI / Location
$38,898
Avg NTI / Terminal
$6,637
Total NTI
$9,530,097

Year over year

Your NTI is +9% up year over year, trailing the Kendall County market (+10%).

Your Location
+9%
$257,860 vs $236,257 (last 12 months vs the prior 12)
The market (Kendall County)
+10%
typical Location: $36,755 vs $33,437

Takeaways

•Each terminal earned about $3,864 in August 2026 — the 45th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Oswego, that's #24 of 31 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.2% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.17× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $8,115 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $7,536 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −15% against your trailing average.
•Terminal Operator Lucky Lincoln Gaming, LLC runs 245 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2026 report detail
Amount played
$227,990
Amount won
$204,803
Net wager
$23,187
Funds in
$104,909
Funds out
$81,722
Net terminal income
$23,187
NTI tax
$8,115
State share
$6,955
Municipality share
$1,161

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.