Skip to main content
IL
← Look up another Location

SDS STORES, INC

New Baden · IL · 6 terminals
IGB license 180701286
Download the one-pager (PDF)
Efficient gamesetMomentum −11%YoY −68%

Your performance · May 2022

NTI
$12,826
net terminal income · this month
Win per unit
$69
per machine · per day
Terminals
6
machines in service
Annual NTI
$400,327
trailing 12 months

The four numbers operators read first

NTI / machine
$2,138
monthly · per terminal
state median $3,938/mo
26th pct of 7,808 IL locations
Hold
10.3%
this month
state median 8.7% · above
79th pct of 7,808 IL locations
Cycle rate
3.01×
this month
state median 2.99× · engagement
53rd pct of 7,808 IL locations
Play / machine
$20.7K
monthly · per terminal
state median $46.5K/mo
19th pct of 7,808 IL locations

Against locations your size (6+ terminals, 4,899 of them), your NTI/machine is −$3,268/mo vs the $5,405 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (May 2022)

NTI this month
$12,826
Gaming tax
−$4,361
After tax
$8,465
Your take-home
$4,233
your 50% this month
Gaming tax$4,361 · 34%Operator's 50%$4,233 · 33%Yours, 50%$4,233 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $4,233 to you and $4,233 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 26th percentile of 7,808 Illinois locations this month
Among locations your size (6+ terminals) — 12th percentile of 4,899

Trend

Net terminal income by monthpeak $52,167
2021
2022
latest month up vs prior down vs prior
Cycle rate by monthlatest 3.01× · state median 2.99×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $69
your WPU (per machine, per day)
Hold % by monthlatest 10.3% · state median 8.7%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMay 2022 down 68% on a year earlier
June 2021 – May 2022Jun 2020 – May 2021

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: April → May moved −72% this year vs −0% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

New Baden's total gaming income is −2% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −68% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$69/day
per machine · per day · daily win rate per machine
WPU momentum
+8%
last 3 months $187/day vs prior 3 $172/day
Seasonality
March peak
strongest March ($48,266 avg) · softest January ($17,450 avg)
Revenue steadiness
variable
±25% month-to-month swing, trailing 12

Year over year

Your NTI is −68% down year over year.

Your Location
−68%
$12,826 vs $40,642 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $2,138 in May 2022 — the 26th percentile of 7,808 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Hold — the share of money played that the gameset keeps — was 10.3% — above the 8.7% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.01× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $4,361 in gaming tax, May 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $4,233 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −11% against your trailing average.
We don't have current numbers for this Location.

That doesn't change what it's worth to an Operator. We'll turn your profile into an anonymized Listing they compete on — it costs a Location nothing.

Create your Listing
Full May 2022 report detail
Amount played
$124,360
Amount won
$111,535
Net wager
$12,826
Funds in
$41,296
Funds out
$28,470
Net terminal income
$12,826
NTI tax
$4,361
State share
$3,720
Municipality share
$641

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.