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D-J's Party Supply

Salem · Marion County · IL · 6 terminals
IGB license 180700593 · Operator: J&J Ventures Gaming, LLC (as of August 2026)
Efficient gamesetMomentum +6%YoY +49%

Your performance · August 2026

NTI
$21,383
net terminal income · this month
Win per unit
$115
per machine · per day
Terminals
6
machines in service
Annual NTI
$219,749
trailing 12 months

The four numbers operators read first

NTI / machine
$3,564
monthly · per terminal
state median $4,345/mo
42nd pct of 8,611 IL locations
#9 of 16 in Salem
Hold
9.4%
this month
state median 9.4% · above
51st pct of 8,611 IL locations
69th pct of 16 in Salem
Cycle rate
2.86×
this month
state median 2.60× · engagement
79th pct of 8,611 IL locations
56th pct of 16 in Salem
Play / machine
$37.8K
monthly · per terminal
state median $47.1K/mo
41st pct of 8,611 IL locations
63rd pct of 16 in Salem

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is $1,546/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$21,383
Gaming tax
$7,484
After tax
$13,899
Your take-home
$6,949
your 50% this month
Gaming tax$7,484 · 35%Operator's 50%$6,949 · 33%Yours, 50%$6,949 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $6,949 to you and $6,949 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 42nd percentile of 8,611 Illinois locations this month
In Salem — #9 of 16 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 34th percentile of 6,794
Your gameset — you among your Salem peers15 peer locations
play per machine →
your gameset a Salem peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Salem gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $25,661
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Salem median ($17,795)
Cycle rate by monthlatest 2.86× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $115 · Salem median $96
your WPU (per machine, per day) Salem median WPU
Hold % by monthlatest 9.4% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 49% on a year earlier
September 2025August 2026September 2024August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July August moved +8% this year vs +20% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Salem's total gaming income is +4% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +49% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$115/day
per machine · per day · Salem median $96/day · +20%
WPU momentum
−0%
last 3 months $109/day vs prior 3 $109/day
Seasonality
April peak
strongest April ($19,293 avg) · softest October ($13,813 avg)
Revenue steadiness
variable
±26% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,551
Avg NTI / Location
$33,097
Avg NTI / Terminal
$5,782
Total NTI
$84,429,268

Year over year

Your NTI is −1% down year over year, outpacing the Marion County market (−3%).

Your Location
−1%
$219,749 vs $221,123 (last 12 months vs the prior 12)
The market (Marion County)
−3%
typical Location: $26,989 vs $27,873

Takeaways

Each terminal earned about $3,564 in August 2026 — the 42nd percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within Salem, that's #9 of 16 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 9.4% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.86× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
After $7,484 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $6,949 to you. Neither side can move that split, which is why operators here compete on service.
Recent momentum is building — +6% against your trailing average.
Terminal Operator J&J Ventures Gaming, LLC runs 2551 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full August 2026 report detail
Amount played
$226,543
Amount won
$205,160
Net wager
$21,383
Funds in
$79,072
Funds out
$57,690
Net terminal income
$21,383
NTI tax
$7,484
State share
$6,414
Municipality share
$1,070

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.