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M2 Restaurant Group, Inc.

Lake Villa · IL · 4 terminals
IGB license 180700536
Room to growMomentum +9%YoY +70%

Your performance · December 2025

NTI
$4,944
net terminal income · this month
Win per unit
$40
per machine · per day
Terminals
4
machines in service
Annual NTI
$67,717
trailing 12 months

The four numbers operators read first

NTI / machine
$1,236
monthly · per terminal
state median $4,181/mo
13th pct of 8,506 IL locations
#11 of 11 in Lake Villa
Hold
7.7%
this month
state median 9.3% · below
22nd pct of 8,506 IL locations
36th pct of 11 in Lake Villa
Cycle rate
3.12×
this month
state median 2.70× · engagement
88th pct of 8,506 IL locations
95th pct of 11 in Lake Villa
Play / machine
$16.1K
monthly · per terminal
state median $46.0K/mo
16th pct of 8,506 IL locations
18th pct of 11 in Lake Villa

Against locations your size (4–5 terminals, 1,656 of them), your NTI/machine is $855/mo vs the $2,091 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2025)

NTI this month
$4,944
Gaming tax
$1,730
After tax
$3,213
Your take-home
$1,607
your 50% this month
Gaming tax$1,730 · 35%Operator's 50%$1,607 · 32%Yours, 50%$1,607 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,607 to you and $1,607 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 13th percentile of 8,506 Illinois locations this month
In Lake Villa — #11 of 11 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 29th percentile of 1,656
Your gameset — you among your Lake Villa peers10 peer locations
play per machine →
your gameset a Lake Villa peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Lake Villa gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $14,419
2021
2022
2023
2024
2025
latest month up vs prior down vs prior
Cycle rate by monthlatest 3.12× · state median 2.70×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $40
your WPU (per machine, per day)
Hold % by monthlatest 7.7% · state median 9.3%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthDecember 2025 up 70% on a year earlier
January 2025December 2025January 2024December 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: November December moved −22% this year vs −61% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Lake Villa's total gaming income is +1% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +70% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$40/day
per machine · per day · daily win rate per machine
WPU momentum
+35%
last 3 months $49/day vs prior 3 $36/day
Seasonality
March peak
strongest March ($10,210 avg) · softest July ($4,803 avg)
Revenue steadiness
variable
±25% month-to-month swing, trailing 12

Year over year

Your NTI is −9% down year over year.

Your Location
−9%
$67,717 vs $74,802 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

Each terminal earned about $1,236 in December 2025 — the 13th percentile of 8,506 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within Lake Villa, that's #11 of 11 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 7.7% — below the 9.3% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 3.12× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
After $1,730 in gaming tax, December 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,607 to you. Neither side can move that split, which is why operators here compete on service.
Recent momentum is building — +9% against your trailing average.
We don't have current numbers for this Location.

That doesn't change what it's worth to an Operator. We'll turn your profile into an anonymized Listing they compete on — it costs a Location nothing.

Create your Listing
Full December 2025 report detail
Amount played
$64,526
Amount won
$59,583
Net wager
$4,944
Funds in
$20,671
Funds out
$15,727
Net terminal income
$4,944
NTI tax
$1,730
State share
$1,483
Municipality share
$247

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.