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Wally's Place

Milledgeville · Carroll County · IL · 6 terminals
IGB license 170703997 · Operator: Gold Rush Amusements, Inc. (as of August 2026)
High play · high holdMomentum +4%YoY −2%

Your performance · September 2026

NTI
$31,930
net terminal income · this month
Win per unit
$177
per machine · per day
Terminals
6
machines in service
Annual NTI
$305,240
trailing 12 months

The four numbers operators read first

NTI / machine
$5,322
monthly · per terminal
state median $4,170/mo
60th pct of 8,629 IL locations
#7 of 34 in Carroll County
Hold
11.5%
this month
state median 9.4% · above
84th pct of 8,629 IL locations
68th pct of 34 in Carroll County
Cycle rate
2.65×
this month
state median 2.59× · engagement
57th pct of 8,629 IL locations
56th pct of 34 in Carroll County
Play / machine
$46.1K
monthly · per terminal
state median $45.5K/mo
51st pct of 8,629 IL locations
85th pct of 34 in Carroll County

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is +$333/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$31,930
Gaming tax
−$11,176
After tax
$20,755
Your take-home
$10,377
your 50% this month
Gaming tax$11,176 · 35%Operator's 50%$10,377 · 32%Yours, 50%$10,377 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $10,377 to you and $10,377 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 60th percentile of 8,629 Illinois locations this month
In Carroll County — #7 of 34 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 53rd percentile of 6,823
Your gameset — you among your Carroll County peers33 peer locations
play per machine →
your gameset a Carroll County peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Carroll County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $54,998
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Carroll County median ($17,778)
Cycle rate by monthlatest 2.65× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $177 · Carroll County median $105
your WPU (per machine, per day) Carroll County median WPU
Hold % by monthlatest 11.5% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 down 2% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved +35% this year vs +75% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Milledgeville's total gaming income is −2% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −2% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$177/day
per machine · per day · Carroll County median $105/day · +69%
WPU momentum
+3%
last 3 months $134/day vs prior 3 $130/day
Seasonality
December peak
strongest December ($33,124 avg) · softest August ($23,817 avg)
Revenue steadiness
variable
±21% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
733
Avg NTI / Location
$36,176
Avg NTI / Terminal
$6,303
Total NTI
$26,517,213

Year over year

Your NTI is −33% down year over year, trailing the Carroll County market (+6%).

Your Location
−33%
$305,240 vs $456,699 (last 12 months vs the prior 12)
The market (Carroll County)
+6%
typical Location: $17,554 vs $16,496

Takeaways

•Each terminal earned about $5,322 in September 2026 — the 60th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Carroll County, that's #7 of 34 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 11.5% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.65× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
•After $11,176 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $10,377 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +4% against your trailing average.
•Terminal Operator Gold Rush Amusements, Inc. runs 733 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full September 2026 report detail
Amount played
$276,463
Amount won
$244,533
Net wager
$31,930
Funds in
$104,389
Funds out
$72,459
Net terminal income
$31,930
NTI tax
$11,176
State share
$9,577
Municipality share
$1,598

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.