Skip to main content
IL
← Look up another Location

Elsie's Place Cafe

Belvidere · Boone County · IL · 6 terminals
IGB license 170702480 · Operator: J&J Ventures Gaming, LLC (as of August 2026)
Download the one-pager (PDF)
High play · high holdMomentum +13%YoY +17%

Your performance · August 2026

NTI
$64,196
net terminal income · this month
Win per unit
$345
per machine · per day
Terminals
6
machines in service
Annual NTI
$614,595
trailing 12 months

The four numbers operators read first

NTI / machine
$10,699
monthly · per terminal
state median $4,345/mo
87th pct of 8,611 IL locations
#2 of 33 in Belvidere
Hold
9.9%
this month
state median 9.4% · above
61st pct of 8,611 IL locations
64th pct of 33 in Belvidere
Cycle rate
2.64×
this month
state median 2.60× · engagement
55th pct of 8,611 IL locations
61st pct of 33 in Belvidere
Play / machine
$107.6K
monthly · per terminal
state median $47.1K/mo
85th pct of 8,611 IL locations
100th pct of 33 in Belvidere

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is +$5,590/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$64,196
Gaming tax
−$22,469
After tax
$41,728
Your take-home
$20,864
your 50% this month
Gaming tax$22,469 · 35%Operator's 50%$20,864 · 32%Yours, 50%$20,864 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $20,864 to you and $20,864 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 87th percentile of 8,611 Illinois locations this month
In Belvidere — #2 of 33 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 84th percentile of 6,794
Your gameset — you among your Belvidere peers32 peer locations
play per machine →
your gameset a Belvidere peer (anonymized) statewide median

Each gray dot is another Belvidere gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $64,196
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Belvidere median ($30,027)
Cycle rate by monthlatest 2.64× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $345 · Belvidere median $161
your WPU (per machine, per day) Belvidere median WPU
Hold % by monthlatest 9.9% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 17% on a year earlier
September 2025 – August 2026September 2024 – August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July → August moved +17% this year vs +23% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Belvidere's total gaming income is +13% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +17% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$345/day
per machine · per day · Belvidere median $161/day · +114%
WPU momentum
+7%
last 3 months $298/day vs prior 3 $278/day
Seasonality
August peak
strongest August ($51,853 avg) · softest January ($30,069 avg)
Revenue steadiness
variable
±16% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,551
Avg NTI / Location
$33,097
Avg NTI / Terminal
$5,782
Total NTI
$84,429,268

Year over year

Your NTI is +15% up year over year, outpacing the Boone County market (+12%).

Your Location
+15%
$614,595 vs $534,526 (last 12 months vs the prior 12)
The market (Boone County)
+12%
typical Location: $25,536 vs $22,734

Takeaways

•Each terminal earned about $10,699 in August 2026 — the 87th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Belvidere, that's #2 of 33 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 9.9% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.64× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
•After $22,469 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $20,864 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +13% against your trailing average.
•Terminal Operator J&J Ventures Gaming, LLC runs 2551 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full August 2026 report detail
Amount played
$645,671
Amount won
$581,474
Net wager
$64,196
Funds in
$244,469
Funds out
$180,272
Net terminal income
$64,196
NTI tax
$22,469
State share
$19,256
Municipality share
$3,213

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.