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Genoa Gaming, Inc

Genoa · DeKalb County · IL · 6 terminals
IGB license 170701870 · Operator: J&J Ventures Gaming, LLC (as of August 2026)
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High play · lower holdMomentum −5%YoY −33%

Your performance · September 2026

NTI
$23,739
net terminal income · this month
Win per unit
$132
per machine · per day
Terminals
6
machines in service
Annual NTI
$323,898
trailing 12 months

The four numbers operators read first

NTI / machine
$3,956
monthly · per terminal
state median $4,170/mo
47th pct of 8,629 IL locations
#5 of 9 in Genoa
Hold
7.7%
this month
state median 9.4% · below
21st pct of 8,629 IL locations
33rd pct of 9 in Genoa
Cycle rate
2.80×
this month
state median 2.59× · engagement
74th pct of 8,629 IL locations
78th pct of 9 in Genoa
Play / machine
$51.4K
monthly · per terminal
state median $45.5K/mo
55th pct of 8,629 IL locations
72nd pct of 9 in Genoa

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is −$1,032/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$23,739
Gaming tax
−$8,309
After tax
$15,430
Your take-home
$7,715
your 50% this month
Gaming tax$8,309 · 35%Operator's 50%$7,715 · 33%Yours, 50%$7,715 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $7,715 to you and $7,715 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 47th percentile of 8,629 Illinois locations this month
In Genoa — #5 of 9 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 40th percentile of 6,823
Your gameset — you among your Genoa peers8 peer locations
play per machine →
your gameset a Genoa peer (anonymized) statewide median

Each gray dot is another Genoa gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $35,307
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior DeKalb County median ($24,643)
Cycle rate by monthlatest 2.80× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $132 · DeKalb County median $152
your WPU (per machine, per day) DeKalb County median WPU
Hold % by monthlatest 7.7% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 down 33% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −8% this year vs +105% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Genoa's total gaming income is −2% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −33% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$132/day
per machine · per day · DeKalb County median $152/day · −13%
At the DeKalb County median this gameset would add roughly $43,884 a year.
WPU momentum
+4%
last 3 months $142/day vs prior 3 $137/day
Seasonality
May peak
strongest May ($27,483 avg) · softest November ($18,602 avg)
Revenue steadiness
steady
±11% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,571
Avg NTI / Location
$31,971
Avg NTI / Terminal
$5,578
Total NTI
$82,196,548

Year over year

Your NTI is +6% up year over year, trailing the DeKalb County market (+17%).

Your Location
+6%
$323,898 vs $306,723 (last 12 months vs the prior 12)
The market (DeKalb County)
+17%
typical Location: $28,785 vs $24,700

Takeaways

•Each terminal earned about $3,956 in September 2026 — the 47th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Genoa, that's #5 of 9 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.7% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.80× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $8,309 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $7,715 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −5% against your trailing average.
•Terminal Operator J&J Ventures Gaming, LLC runs 2571 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2026 report detail
Amount played
$308,306
Amount won
$284,567
Net wager
$23,739
Funds in
$109,956
Funds out
$86,217
Net terminal income
$23,739
NTI tax
$8,309
State share
$7,120
Municipality share
$1,188

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.