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Red Dog Saloon 2, LLC

Adams County · IL · 2 terminals
IGB license 170701835
Download the one-pager (PDF)
Room to growMomentum −33%YoY +44%

Your performance · January 2023

NTI
$1,429
net terminal income · this month
Win per unit
$23
per machine · per day
Terminals
2
machines in service
Annual NTI
$42,746
trailing 12 months

The four numbers operators read first

NTI / machine
$715
monthly · per terminal
state median $3,835/mo
6th pct of 7,972 IL locations
#15 of 15 in Adams County
Hold
6.5%
this month
state median 8.9% · below
14th pct of 7,972 IL locations
7th pct of 15 in Adams County
Cycle rate
1.81×
this month
state median 2.94× · engagement
0th pct of 7,972 IL locations
0th pct of 15 in Adams County
Play / machine
$11.0K
monthly · per terminal
state median $43.9K/mo
8th pct of 7,972 IL locations
17th pct of 15 in Adams County

Against locations your size (1–3 terminals, 430 of them), your NTI/machine is −$801/mo vs the $1,515 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (January 2023)

NTI this month
$1,429
Gaming tax
−$486
After tax
$943
Your take-home
$472
your 50% this month
Gaming tax$486 · 34%Operator's 50%$472 · 33%Yours, 50%$472 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $472 to you and $472 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 6th percentile of 7,972 Illinois locations this month
In Adams County — #15 of 15 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (1–3 terminals) — 19th percentile of 430
Your gameset — you among your Adams County peers14 peer locations
play per machine →
your gameset a Adams County peer (anonymized) statewide median

Each gray dot is another Adams County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $10,499
2021
2022
2023
latest month up vs prior down vs prior Adams County median ($10,499)
Cycle rate by monthlatest 1.81× · state median 2.94×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $23 · Adams County median $56
your WPU (per machine, per day) Adams County median WPU
Hold % by monthlatest 6.5% · state median 8.9%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthJanuary 2023 up 44% on a year earlier
February 2022 – January 2023February 2021 – January 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: December → January moved −47% this year vs −58% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Adams County's total gaming income is −13% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +44% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$23/day
per machine · per day · Adams County median $56/day · −59%
At the Adams County median this gameset would add roughly $24,845 a year.
WPU momentum
−29%
last 3 months $44/day vs prior 3 $62/day
Seasonality
August peak
strongest August ($4,874 avg) · softest January ($1,484 avg)
Revenue steadiness
volatile
±32% month-to-month swing, trailing 12

Year over year

Your NTI is −2% down year over year.

Your Location
−2%
$42,746 vs $43,525 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $715 in January 2023 — the 6th percentile of 7,972 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Adams County, that's #15 of 15 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 6.5% — below the 8.9% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 1.81× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $486 in gaming tax, January 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $472 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −33% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full January 2023 report detail
Amount played
$21,901
Amount won
$20,471
Net wager
$1,430
Funds in
$12,087
Funds out
$10,658
Net terminal income
$1,429
NTI tax
$486
State share
$414
Municipality share
$71

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.