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Full Throttle, Inc.

East Peoria · IL · 6 terminals
IGB license 170701714
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Room to growMomentum −50%YoY −83%3-month NTI decline

Your performance · October 2024

NTI
$3,518
net terminal income · this month
Win per unit
$19
per machine · per day
Terminals
6
machines in service
Annual NTI
$243,697
trailing 12 months

The four numbers operators read first

NTI / machine
$586
monthly · per terminal
state median $3,999/mo
4th pct of 8,487 IL locations
#23 of 23 in East Peoria
Hold
7.3%
this month
state median 9.1% · below
19th pct of 8,487 IL locations
17th pct of 23 in East Peoria
Cycle rate
2.74×
this month
state median 2.86× · engagement
35th pct of 8,487 IL locations
17th pct of 23 in East Peoria
Play / machine
$8.1K
monthly · per terminal
state median $44.0K/mo
5th pct of 8,487 IL locations
0th pct of 23 in East Peoria

Against locations your size (6+ terminals, 6,275 of them), your NTI/machine is −$4,311/mo vs the $4,897 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (October 2024)

NTI this month
$3,518
Gaming tax
−$1,231
After tax
$2,287
Your take-home
$1,143
your 50% this month
Gaming tax$1,231 · 35%Operator's 50%$1,143 · 32%Yours, 50%$1,143 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,143 to you and $1,143 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 4th percentile of 8,487 Illinois locations this month
In East Peoria — #23 of 23 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 2nd percentile of 6,275
Your gameset — you among your East Peoria peers22 peer locations
play per machine →
your gameset a East Peoria peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another East Peoria gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $39,450
2021
2022
2023
2024
latest month up vs prior down vs prior East Peoria median ($27,238)
Cycle rate by monthlatest 2.74× · state median 2.86×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $19 · East Peoria median $149
your WPU (per machine, per day) East Peoria median WPU
Hold % by monthlatest 7.3% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthOctober 2024 down 83% on a year earlier
November 2023 – October 2024November 2022 – October 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: September → October moved −73% this year vs +12% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

East Peoria's total gaming income is +6% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −83% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$19/day
per machine · per day · East Peoria median $149/day · −87%
At the East Peoria median this gameset would add roughly $291,434 a year.
WPU momentum
−48%
last 3 months $65/day vs prior 3 $125/day
Seasonality
December peak
strongest December ($28,076 avg) · softest August ($18,967 avg)
Revenue steadiness
volatile
±32% month-to-month swing, trailing 12

Year over year

Your NTI is −16% down year over year.

Your Location
−16%
$243,697 vs $289,854 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $586 in October 2024 — the 4th percentile of 8,487 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within East Peoria, that's #23 of 23 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.3% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.74× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $1,231 in gaming tax, October 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,143 to you. Neither side can move that split, which is why operators here compete on service.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full October 2024 report detail
Amount played
$48,417
Amount won
$44,899
Net wager
$3,518
Funds in
$17,681
Funds out
$14,163
Net terminal income
$3,518
NTI tax
$1,231
State share
$1,050
Municipality share
$181

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.