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PEMBRIDGE LLC

Crestwood · IL · 6 terminals
IGB license 170701475
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Room to growMomentum −42%YoY −73%3-month NTI decline

Your performance · January 2024

NTI
$8,806
net terminal income · this month
Win per unit
$47
per machine · per day
Terminals
6
machines in service
Annual NTI
$457,012
trailing 12 months

The four numbers operators read first

NTI / machine
$1,468
monthly · per terminal
state median $3,577/mo
19th pct of 8,158 IL locations
#31 of 33 in Crestwood
Hold
7.0%
this month
state median 9.0% · below
19th pct of 8,158 IL locations
15th pct of 33 in Crestwood
Cycle rate
2.87×
this month
state median 2.88× · engagement
48th pct of 8,158 IL locations
73rd pct of 33 in Crestwood
Play / machine
$20.8K
monthly · per terminal
state median $40.5K/mo
24th pct of 8,158 IL locations
8th pct of 33 in Crestwood

Against locations your size (6+ terminals, 5,888 of them), your NTI/machine is −$2,996/mo vs the $4,463 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (January 2024)

NTI this month
$8,806
Gaming tax
−$2,994
After tax
$5,812
Your take-home
$2,906
your 50% this month
Gaming tax$2,994 · 34%Operator's 50%$2,906 · 33%Yours, 50%$2,906 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,906 to you and $2,906 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 19th percentile of 8,158 Illinois locations this month
In Crestwood — #31 of 33 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 11th percentile of 5,888
Your gameset — you among your Crestwood peers32 peer locations
play per machine →
your gameset a Crestwood peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Crestwood gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $70,168
2021
2022
2023
2024
latest month up vs prior down vs prior Crestwood median ($28,781)
Cycle rate by monthlatest 2.87× · state median 2.88×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $47 · Crestwood median $155
your WPU (per machine, per day) Crestwood median WPU
Hold % by monthlatest 7.0% · state median 9.0%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthJanuary 2024 down 73% on a year earlier
February 2023 – January 2024February 2022 – January 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: December → January moved −71% this year vs −33% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Crestwood's total gaming income is −1% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −73% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$47/day
per machine · per day · Crestwood median $155/day · −69%
At the Crestwood median this gameset would add roughly $239,700 a year.
WPU momentum
−46%
last 3 months $139/day vs prior 3 $256/day
Seasonality
March peak
strongest March ($57,795 avg) · softest January ($27,097 avg)
Revenue steadiness
volatile
±31% month-to-month swing, trailing 12

Year over year

Your NTI is −20% down year over year.

Your Location
−20%
$457,012 vs $573,285 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,468 in January 2024 — the 19th percentile of 8,158 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Crestwood, that's #31 of 33 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.0% — below the 9.0% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.87× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $2,994 in gaming tax, January 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,906 to you. Neither side can move that split, which is why operators here compete on service.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full January 2024 report detail
Amount played
$125,047
Amount won
$116,241
Net wager
$8,806
Funds in
$43,629
Funds out
$34,823
Net terminal income
$8,806
NTI tax
$2,994
State share
$2,554
Municipality share
$440

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.