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Cherry's Gaming, LLC

Champaign · IL · 6 terminals
IGB license 170700837
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High play · lower holdMomentum −14%YoY +16%

Your performance · September 2022

NTI
$40,073
net terminal income · this month
Win per unit
$223
per machine · per day
Terminals
6
machines in service
Annual NTI
$438,826
trailing 12 months

The four numbers operators read first

NTI / machine
$6,679
monthly · per terminal
state median $3,750/mo
75th pct of 7,936 IL locations
#25 of 51 in Champaign
Hold
8.2%
this month
state median 8.7% · below
41st pct of 7,936 IL locations
43rd pct of 51 in Champaign
Cycle rate
2.92×
this month
state median 2.97× · engagement
44th pct of 7,936 IL locations
69th pct of 51 in Champaign
Play / machine
$81.1K
monthly · per terminal
state median $44.0K/mo
76th pct of 7,936 IL locations
51st pct of 51 in Champaign

Against locations your size (6+ terminals, 5,167 of them), your NTI/machine is +$1,630/mo vs the $5,049 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2022)

NTI this month
$40,073
Gaming tax
−$13,625
After tax
$26,448
Your take-home
$13,224
your 50% this month
Gaming tax$13,625 · 34%Operator's 50%$13,224 · 33%Yours, 50%$13,224 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $13,224 to you and $13,224 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 75th percentile of 7,936 Illinois locations this month
In Champaign — #25 of 51 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 65th percentile of 5,167
Your gameset — you among your Champaign peers50 peer locations
play per machine →
your gameset a Champaign peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Champaign gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $64,035
2021
2022
latest month up vs prior down vs prior Champaign median ($33,026)
Cycle rate by monthlatest 2.92× · state median 2.97×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $223 · Champaign median $209
your WPU (per machine, per day) Champaign median WPU
Hold % by monthlatest 8.2% · state median 8.7%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2022 up 16% on a year earlier
October 2021 – September 2022Oct 2020 – September 2021

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved +67% this year vs −20% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Champaign's total gaming income is −8% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +16% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$223/day
per machine · per day · Champaign median $209/day · +7%
WPU momentum
−16%
last 3 months $183/day vs prior 3 $217/day
Seasonality
March peak
strongest March ($59,933 avg) · softest October ($23,371 avg)
Revenue steadiness
variable
±29% month-to-month swing, trailing 12

Year over year

Your NTI is +16% up year over year.

Your Location
+16%
$40,073 vs $34,551 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $6,679 in September 2022 — the 75th percentile of 7,936 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Champaign, that's #25 of 51 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 8.2% — below the 8.7% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.92× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $13,625 in gaming tax, September 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $13,224 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −14% against your trailing average.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full September 2022 report detail
Amount played
$486,694
Amount won
$446,621
Net wager
$40,073
Funds in
$166,620
Funds out
$126,547
Net terminal income
$40,073
NTI tax
$13,625
State share
$11,621
Municipality share
$2,004

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.