McHenry 31 Co.

McHenry · IL · 5 terminals

IGB license 170700679

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Efficient gamesetMomentum −16%YoY −54%3-month NTI decline

Your performance · September 2023

NTI

$7,482

net terminal income · this month

Win per unit

$50

per machine · per day

Terminals

machines in service

Annual NTI

$153,076

trailing 12 months

The four numbers operators read first

NTI / machine

$1,496

monthly · per terminal

state median $3,822/mo

18th pct of 8,250 IL locations

#29 of 34 in McHenry

Hold

10.5%

this month

state median 9.0% · above

77th pct of 8,250 IL locations

79th pct of 34 in McHenry

Cycle rate

2.76×

this month

state median 2.89× · engagement

33rd pct of 8,250 IL locations

49th pct of 34 in McHenry

Play / machine

$14.2K

monthly · per terminal

state median $43.0K/mo

13th pct of 8,250 IL locations

16th pct of 34 in McHenry

Against locations your size (4–5 terminals, 2,042 of them), your NTI/machine is −$566/mo vs the $2,062 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2023)

NTI this month

$7,482

Gaming tax

−$2,544

After tax

$4,938

Your take-home

$2,469

your 50% this month

Gaming tax$2,544 · 34%Operator's 50%$2,469 · 33%Yours, 50%$2,469 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,469 to you and $2,469 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 18th percentile of 8,250 Illinois locations this month

In McHenry — #29 of 34 locations by NTI/machine (your own neighborhood, the fairest like-for-like)

Among locations your size (4–5 terminals) — 34th percentile of 2,042

Your gameset — you among your McHenry peers33 peer locations

play per machine →

your gameset a McHenry peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another McHenry gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $28,793

2021

2022

2023

latest month up vs prior down vs prior McHenry median ($28,793)

Cycle rate by monthlatest 2.76× · state median 2.89×

your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $50 · McHenry median $165

your WPU (per machine, per day) McHenry median WPU

Hold % by monthlatest 10.5% · state median 9.0%

your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2023 down 54% on a year earlier

October 2022 – September 2023October 2021 – September 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −29% this year vs −18% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

McHenry's total gaming income is +0% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −54% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)

$50/day

per machine · per day · McHenry median $165/day · −70%

At the McHenry median this gameset would add roughly $206,525 a year.

WPU momentum

+1%

last 3 months $66/day vs prior 3 $65/day

Seasonality

December peak

strongest December ($17,540 avg) · softest May ($8,494 avg)

Revenue steadiness

volatile

±36% month-to-month swing, trailing 12

Year over year

Your NTI is −12% down year over year.

Your Location

−12%

$153,076 vs $174,208 (last 12 months vs the prior 12)

The market

Not enough county history

Takeaways

•Each terminal earned about $1,496 in September 2023 — the 18th percentile of 8,250 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.

•Within McHenry, that's #29 of 34 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.

•Hold — the share of money played that the gameset keeps — was 10.5% — above the 9.0% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.

•A dollar cycled through your machines 2.76× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.

•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

•After $2,544 in gaming tax, September 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,469 to you. Neither side can move that split, which is why operators here compete on service.

•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.

There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing

Full September 2023 report detail

Amount played

$70,939

Amount won

$63,457

Net wager

$7,482

Funds in

$25,670

Funds out

$18,188

Net terminal income

$7,482

NTI tax

$2,544

State share

$2,170

Municipality share

$374

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.