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D & E MCCULLOUGH, INC.

Watseka · IL · 5 terminals
IGB license 170700299
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Efficient gamesetMomentum −12%YoY +54%

Your performance · February 2022

NTI
$8,810
net terminal income · this month
Win per unit
$63
per machine · per day
Terminals
5
machines in service
Annual NTI
$200,179
trailing 12 months

The four numbers operators read first

NTI / machine
$1,762
monthly · per terminal
state median $3,561/mo
23rd pct of 7,631 IL locations
#11 of 13 in Watseka
Hold
14.4%
this month
state median 8.4% · above
98th pct of 7,631 IL locations
92nd pct of 13 in Watseka
Cycle rate
3.29×
this month
state median 3.04× · engagement
75th pct of 7,631 IL locations
81st pct of 13 in Watseka
Play / machine
$12.2K
monthly · per terminal
state median $43.3K/mo
10th pct of 7,631 IL locations
23rd pct of 13 in Watseka

Against locations your size (4–5 terminals, 2,437 of them), your NTI/machine is −$397/mo vs the $2,159 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (February 2022)

NTI this month
$8,810
Gaming tax
−$2,996
After tax
$5,815
Your take-home
$2,907
your 50% this month
Gaming tax$2,996 · 34%Operator's 50%$2,907 · 33%Yours, 50%$2,907 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,907 to you and $2,907 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 23rd percentile of 7,631 Illinois locations this month
In Watseka — #11 of 13 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 40th percentile of 2,437
Your gameset — you among your Watseka peers12 peer locations
play per machine →
your gameset a Watseka peer (anonymized) statewide median

Each gray dot is another Watseka gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $24,030
2021
2022
latest month up vs prior down vs prior Watseka median ($10,952)
Cycle rate by monthlatest 3.29× · state median 3.04×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $63 · Watseka median $75
your WPU (per machine, per day) Watseka median WPU
Hold % by monthlatest 14.4% · state median 8.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthFebruary 2022 up 54% on a year earlier
March 2021 – February 2022Mar 2020 – February 2021

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: January → February moved −63% this year vs −27% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$63/day
per machine · per day · Watseka median $75/day · −17%
At the Watseka median this gameset would add roughly $20,893 a year.
WPU momentum
−17%
last 3 months $95/day vs prior 3 $115/day
Seasonality
March peak
strongest March ($23,603 avg) · softest February ($7,263 avg)
Revenue steadiness
variable
±28% month-to-month swing, trailing 12

Year over year

Your NTI is +54% up year over year.

Your Location
+54%
$8,810 vs $5,716 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,762 in February 2022 — the 23rd percentile of 7,631 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Watseka, that's #11 of 13 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 14.4% — above the 8.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.29× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $2,996 in gaming tax, February 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,907 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −12% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full February 2022 report detail
Amount played
$61,212
Amount won
$52,402
Net wager
$8,810
Funds in
$18,616
Funds out
$9,806
Net terminal income
$8,810
NTI tax
$2,996
State share
$2,555
Municipality share
$441

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.