IL
Try the demo
← Look up another Location

D & E MCCULLOUGH, INC.

Watseka · IL · 5 terminals
IGB license 170700299
Efficient floorMomentum −12%YoY +54%

Your performance · February 2022

NTI
$8,810
net terminal income · this month
Win per unit
$63
per machine · per day
Terminals
5
machines in service
Annual NTI
$200,179
trailing 12 months

The four numbers operators read first

NTI / machine
$1,762
monthly · per terminal
state median $3,561/mo
23rd pct of 7,631 IL floors
#11 of 13 in Watseka
Hold
14.4%
this month
state median 8.4% · above
98th pct of 7,631 IL floors
100th pct of 13 in Watseka
Cycle rate
3.29×
this month
state median 3.04× · engagement
75th pct of 7,631 IL floors
85th pct of 13 in Watseka
Play / machine
$12.2K
monthly · per terminal
state median $43.3K/mo
10th pct of 7,631 IL floors
23rd pct of 13 in Watseka

Against floors your size (4–5 terminals, 2,437 of them), your NTI/machine is −$397/mo vs the $2,159 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (February 2022)

NTI this month
$8,810
Gaming tax
−$2,996
After tax
$5,815
Your take-home
$2,907
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,907 to you and $2,907 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Efficient floor

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.

NTI/machine — 23rd percentile of 7,631 Illinois floors this month
In Watseka — #11 of 13 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (4–5 terminals) — 40th percentile of 2,437
The Floor — you among your Watseka peers12 peer floors
play per machine →
your floor a Watseka peer (anonymized) statewide median

Each grey dot is another Watseka floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $24,030
2021
2022
latest month up vs prior down vs prior Watseka median ($10,952)
Cycle rate by monthlatest 3.29× · state median 3.04×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $63 · Watseka median $75
your WPU (per machine, per day) Watseka median WPU
Hold % by monthlatest 14.4% · state median 8.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: January → February moved −63% this year vs −27% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$63/day
per machine · per day · Watseka median $75/day · −17%
At the Watseka median this floor would add roughly $20,893 a year.
WPU momentum
−17%
last 3 months $95/day vs prior 3 $115/day
Seasonality
March peak
strongest March ($23,603 avg) · softest February ($7,263 avg)
Revenue steadiness
variable
±28% month-to-month swing, trailing 12

Year over year

Your NTI is +54% up year over year.

Your Location
+54%
$8,810 vs $5,716 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,762 in February 2022 — the 23rd percentile of 7,631 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Watseka, that's #11 of 13 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 14.4% — above the 8.4% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.29× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•Efficient floor — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $2,996 in gaming tax, February 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,907 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is softening — −12% against your trailing average.
Ready to see what Operators will compete to offer you?

We'll turn your profile into an anonymized Listing. Operators compete on service — never money.

Create your Listing
Full February 2022 report detail
Amount played
$61,212
Amount won
$52,402
Net wager
$8,810
Funds in
$18,616
Funds out
$9,806
Net terminal income
$8,810
NTI tax
$2,996
State share
$2,555
Municipality share
$441

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

D & E MCCULLOUGH, INC. — gaming performance, Watseka, IL — The Gameset