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Jersey Pub, Inc.

Jerseyville · IL · 3 terminals
IGB license 170700024
Download the one-pager (PDF)
Efficient gamesetMomentum +25%YoY +23%

Your performance · September 2023

NTI
$3,749
net terminal income · this month
Win per unit
$42
per machine · per day
Terminals
3
machines in service
Annual NTI
$44,662
trailing 12 months

The four numbers operators read first

NTI / machine
$1,250
monthly · per terminal
state median $3,822/mo
14th pct of 8,250 IL locations
#14 of 15 in Jerseyville
Hold
9.7%
this month
state median 9.0% · above
63rd pct of 8,250 IL locations
53rd pct of 15 in Jerseyville
Cycle rate
2.65×
this month
state median 2.89× · engagement
21st pct of 8,250 IL locations
17th pct of 15 in Jerseyville
Play / machine
$12.9K
monthly · per terminal
state median $43.0K/mo
11th pct of 8,250 IL locations
13th pct of 15 in Jerseyville

Against locations your size (1–3 terminals, 397 of them), your NTI/machine is −$81/mo vs the $1,330 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2023)

NTI this month
$3,749
Gaming tax
−$1,275
After tax
$2,474
Your take-home
$1,237
your 50% this month
Gaming tax$1,275 · 34%Operator's 50%$1,237 · 33%Yours, 50%$1,237 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,237 to you and $1,237 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 14th percentile of 8,250 Illinois locations this month
In Jerseyville — #14 of 15 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (1–3 terminals) — 47th percentile of 397
Your gameset — you among your Jerseyville peers14 peer locations
play per machine →
your gameset a Jerseyville peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Jerseyville gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $17,943
2021
2022
2023
latest month up vs prior down vs prior Jerseyville median ($17,943) shown, left out of rankings
Cycle rate by monthlatest 2.65× · state median 2.89×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $42 · Jerseyville median $100
your WPU (per machine, per day) Jerseyville median WPU
Hold % by monthlatest 9.7% · state median 9.0%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2023 up 23% on a year earlier
October 2022 – September 2023October 2021 – September 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved +20% this year vs −13% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Jerseyville's total gaming income is +15% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +23% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$42/day
per machine · per day · Jerseyville median $100/day · −58%
At the Jerseyville median this gameset would add roughly $62,671 a year.
WPU momentum
+148%
last 3 months $52/day vs prior 3 $21/day
Seasonality
December peak
strongest December ($8,456 avg) · softest January ($1,755 avg)
Revenue steadiness
volatile
±62% month-to-month swing, trailing 12

Year over year

Your NTI is −20% down year over year.

Your Location
−20%
$44,662 vs $55,906 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,250 in September 2023 — the 14th percentile of 8,250 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Jerseyville, that's #14 of 15 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 9.7% — above the 9.0% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.65× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $1,275 in gaming tax, September 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,237 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +25% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2023 report detail
Amount played
$38,619
Amount won
$34,870
Net wager
$3,749
Funds in
$14,564
Funds out
$10,815
Net terminal income
$3,749
NTI tax
$1,275
State share
$1,087
Municipality share
$187

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.