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Lucky Jack's - East Alton

East Alton · Madison County · IL · 6 terminals
IGB license 160704227 · Operator: J&J Ventures Gaming, LLC (as of August 2026)
Efficient gamesetMomentum +12%YoY +77%

Your performance · September 2026

NTI
$23,416
net terminal income · this month
Win per unit
$130
per machine · per day
Terminals
6
machines in service
Annual NTI
$210,665
trailing 12 months

The four numbers operators read first

NTI / machine
$3,903
monthly · per terminal
state median $4,170/mo
47th pct of 8,629 IL locations
#10 of 17 in East Alton
Hold
12.7%
this month
state median 9.4% · above
92nd pct of 8,629 IL locations
88th pct of 17 in East Alton
Cycle rate
3.58×
this month
state median 2.59× · engagement
99th pct of 8,629 IL locations
97th pct of 17 in East Alton
Play / machine
$30.7K
monthly · per terminal
state median $45.5K/mo
34th pct of 8,629 IL locations
24th pct of 17 in East Alton

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is −$1,086/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$23,416
Gaming tax
−$8,196
After tax
$15,221
Your take-home
$7,610
your 50% this month
Gaming tax$8,196 · 35%Operator's 50%$7,610 · 33%Yours, 50%$7,610 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $7,610 to you and $7,610 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 47th percentile of 8,629 Illinois locations this month
In East Alton — #10 of 17 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 39th percentile of 6,823
Your gameset — you among your East Alton peers16 peer locations
play per machine →
your gameset a East Alton peer (anonymized) statewide median

Each gray dot is another East Alton gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $55,932
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior East Alton median ($23,416)
Cycle rate by monthlatest 3.58× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $130 · East Alton median $130
your WPU (per machine, per day) East Alton median WPU
Hold % by monthlatest 12.7% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 up 77% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved +50% this year vs −30% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

East Alton's total gaming income is −0% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +77% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$130/day
per machine · per day · East Alton median $130/day · +0%
WPU momentum
−4%
last 3 months $103/day vs prior 3 $108/day
Seasonality
March peak
strongest March ($30,499 avg) · softest January ($12,631 avg)
Revenue steadiness
variable
±24% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,571
Avg NTI / Location
$31,971
Avg NTI / Terminal
$5,578
Total NTI
$82,196,548

Year over year

Your NTI is +7% up year over year, outpacing the Madison County market (+1%).

Your Location
+7%
$210,665 vs $197,067 (last 12 months vs the prior 12)
The market (Madison County)
+1%
typical Location: $29,737 vs $29,349

Takeaways

•Each terminal earned about $3,903 in September 2026 — the 47th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within East Alton, that's #10 of 17 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 12.7% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.58× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $8,196 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $7,610 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +12% against your trailing average.
•Terminal Operator J&J Ventures Gaming, LLC runs 2571 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full September 2026 report detail
Amount played
$184,239
Amount won
$160,823
Net wager
$23,416
Funds in
$51,455
Funds out
$28,038
Net terminal income
$23,416
NTI tax
$8,196
State share
$7,024
Municipality share
$1,172

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.