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POT OF GOLD, LTD.

La Salle · IL · 6 terminals
IGB license 160704000
Download the one-pager (PDF)
Efficient gamesetMomentum +28%YoY +25%

Your performance · April 2023

NTI
$8,142
net terminal income · this month
Win per unit
$45
per machine · per day
Terminals
6
machines in service
Annual NTI
$73,936
trailing 12 months

The four numbers operators read first

NTI / machine
$1,357
monthly · per terminal
state median $4,064/mo
14th pct of 8,138 IL locations
#23 of 30 in La Salle
Hold
15.7%
this month
state median 9.0% · above
99th pct of 8,138 IL locations
97th pct of 30 in La Salle
Cycle rate
2.57×
this month
state median 2.90× · engagement
14th pct of 8,138 IL locations
15th pct of 30 in La Salle
Play / machine
$8.6K
monthly · per terminal
state median $46.2K/mo
5th pct of 8,138 IL locations
10th pct of 30 in La Salle

Against locations your size (6+ terminals, 5,577 of them), your NTI/machine is −$3,838/mo vs the $5,195 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (April 2023)

NTI this month
$8,142
Gaming tax
−$2,768
After tax
$5,374
Your take-home
$2,687
your 50% this month
Gaming tax$2,768 · 34%Operator's 50%$2,687 · 33%Yours, 50%$2,687 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,687 to you and $2,687 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 14th percentile of 8,138 Illinois locations this month
In La Salle — #23 of 30 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 6th percentile of 5,577
Your gameset — you among your La Salle peers29 peer locations
play per machine →
your gameset a La Salle peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another La Salle gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $13,517
2021
2022
2023
latest month up vs prior down vs prior La Salle median ($13,517) shown, left out of rankings
Cycle rate by monthlatest 2.57× · state median 2.90×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $45 · La Salle median $82
your WPU (per machine, per day) La Salle median WPU
Hold % by monthlatest 15.7% · state median 9.0%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthApril 2023 up 25% on a year earlier
May 2022 – April 2023May 2021 – April 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: March → April moved +47% this year vs −20% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

La Salle's total gaming income is −1% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +25% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$45/day
per machine · per day · La Salle median $82/day · −45%
At the La Salle median this gameset would add roughly $78,373 a year.
WPU momentum
+25%
last 3 months $50/day vs prior 3 $40/day
Seasonality
August peak
strongest August ($7,921 avg) · softest May ($3,634 avg)
Revenue steadiness
volatile
±50% month-to-month swing, trailing 12

Year over year

Your NTI is +10% up year over year.

Your Location
+10%
$73,936 vs $67,322 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,357 in April 2023 — the 14th percentile of 8,138 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within La Salle, that's #23 of 30 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 15.7% — above the 9.0% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.57× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $2,768 in gaming tax, April 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,687 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +28% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full April 2023 report detail
Amount played
$51,816
Amount won
$43,674
Net wager
$8,142
Funds in
$20,129
Funds out
$11,987
Net terminal income
$8,142
NTI tax
$2,768
State share
$2,361
Municipality share
$407

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.