Skip to main content
IL
← Look up another Location

Los Potrillos, Inc.

Normal · IL · 3 terminals
IGB license 160702706
Download the one-pager (PDF)
Room to growMomentum −35%YoY −38%

Your performance · September 2023

NTI
$1,964
net terminal income · this month
Win per unit
$22
per machine · per day
Terminals
3
machines in service
Annual NTI
$62,922
trailing 12 months

The four numbers operators read first

NTI / machine
$655
monthly · per terminal
state median $3,822/mo
5th pct of 8,250 IL locations
#17 of 17 in Normal
Hold
7.9%
this month
state median 9.0% · below
30th pct of 8,250 IL locations
47th pct of 17 in Normal
Cycle rate
2.65×
this month
state median 2.89× · engagement
21st pct of 8,250 IL locations
24th pct of 17 in Normal
Play / machine
$8.3K
monthly · per terminal
state median $43.0K/mo
5th pct of 8,250 IL locations
0th pct of 17 in Normal

Against locations your size (1–3 terminals, 397 of them), your NTI/machine is −$676/mo vs the $1,330 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2023)

NTI this month
$1,964
Gaming tax
−$668
After tax
$1,296
Your take-home
$648
your 50% this month
Gaming tax$668 · 34%Operator's 50%$648 · 33%Yours, 50%$648 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $648 to you and $648 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 5th percentile of 8,250 Illinois locations this month
In Normal — #17 of 17 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (1–3 terminals) — 19th percentile of 397
Your gameset — you among your Normal peers16 peer locations
play per machine →
your gameset a Normal peer (anonymized) statewide median

Each gray dot is another Normal gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $39,903
2021
2022
2023
latest month up vs prior down vs prior Normal median ($39,903) shown, left out of rankings
Cycle rate by monthlatest 2.65× · state median 2.89×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $22 · Normal median $222
your WPU (per machine, per day) Normal median WPU
Hold % by monthlatest 7.9% · state median 9.0%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2023 down 38% on a year earlier
October 2022 – September 2023October 2021 – September 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −73% this year vs −50% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Normal's total gaming income is +7% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −38% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$22/day
per machine · per day · Normal median $222/day · −90%
At the Normal median this gameset would add roughly $215,848 a year.
WPU momentum
−23%
last 3 months $45/day vs prior 3 $58/day
Seasonality
April peak
strongest April ($6,860 avg) · softest September ($1,975 avg)
Revenue steadiness
volatile
±50% month-to-month swing, trailing 12

Year over year

Your NTI is −9% down year over year.

Your Location
−9%
$62,922 vs $69,516 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $655 in September 2023 — the 5th percentile of 8,250 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Normal, that's #17 of 17 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.9% — below the 9.0% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.65× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $668 in gaming tax, September 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $648 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −35% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2023 report detail
Amount played
$24,838
Amount won
$22,874
Net wager
$1,964
Funds in
$9,362
Funds out
$7,398
Net terminal income
$1,964
NTI tax
$668
State share
$570
Municipality share
$98

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.