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Luna of Rochelle

Rochelle · Ogle County · IL · 4 terminals
IGB license 160702586 · Operator: Gold Rush Amusements, Inc. (as of August 2026)
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Room to growMomentum +24%YoY +70%

Your performance · August 2026

NTI
$14,403
net terminal income · this month
Win per unit
$116
per machine · per day
Terminals
4
machines in service
Annual NTI
$106,500
trailing 12 months

The four numbers operators read first

NTI / machine
$3,601
monthly · per terminal
state median $4,345/mo
43rd pct of 8,611 IL locations
#13 of 22 in Rochelle
Hold
8.3%
this month
state median 9.4% · below
30th pct of 8,611 IL locations
18th pct of 22 in Rochelle
Cycle rate
3.32×
this month
state median 2.60× · engagement
96th pct of 8,611 IL locations
100th pct of 22 in Rochelle
Play / machine
$43.3K
monthly · per terminal
state median $47.1K/mo
47th pct of 8,611 IL locations
61st pct of 22 in Rochelle

Against locations your size (4–5 terminals, 1,547 of them), your NTI/machine is +$1,361/mo vs the $2,240 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$14,403
Gaming tax
−$5,041
After tax
$9,362
Your take-home
$4,681
your 50% this month
Gaming tax$5,041 · 35%Operator's 50%$4,681 · 33%Yours, 50%$4,681 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $4,681 to you and $4,681 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 43rd percentile of 8,611 Illinois locations this month
In Rochelle — #13 of 22 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 70th percentile of 1,547
Your gameset — you among your Rochelle peers21 peer locations
play per machine →
your gameset a Rochelle peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Rochelle gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $20,797
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Rochelle median ($20,797) shown, left out of rankings
Cycle rate by monthlatest 3.32× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $116 · Rochelle median $138
your WPU (per machine, per day) Rochelle median WPU
Hold % by monthlatest 8.3% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 70% on a year earlier
September 2025 – August 2026September 2024 – August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July → August moved +26% this year vs +10% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Rochelle's total gaming income is +4% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +70% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$116/day
per machine · per day · Rochelle median $138/day · −16%
At the Rochelle median this gameset would add roughly $31,780 a year.
WPU momentum
+39%
last 3 months $91/day vs prior 3 $66/day
Seasonality
July peak
strongest July ($7,441 avg) · softest November ($4,006 avg)
Revenue steadiness
volatile
±32% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
729
Avg NTI / Location
$37,312
Avg NTI / Terminal
$6,498
Total NTI
$27,200,241

Year over year

Your NTI is +42% up year over year, outpacing the Ogle County market (+7%).

Your Location
+42%
$106,500 vs $74,800 (last 12 months vs the prior 12)
The market (Ogle County)
+7%
typical Location: $24,838 vs $23,281

Takeaways

•Each terminal earned about $3,601 in August 2026 — the 43rd percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Rochelle, that's #13 of 22 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 8.3% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.32× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $5,041 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $4,681 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +24% against your trailing average.
•Terminal Operator Gold Rush Amusements, Inc. runs 729 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2026 report detail
Amount played
$173,172
Amount won
$158,768
Net wager
$14,403
Funds in
$52,179
Funds out
$37,776
Net terminal income
$14,403
NTI tax
$5,041
State share
$4,320
Municipality share
$721

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.