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Stella's Place

Oswego · Kendall County · IL · 6 terminals
IGB license 160702457 · Operator: Midwest SRO, LLC (as of August 2026)
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High play · lower holdMomentum −13%YoY −35%

Your performance · September 2026

NTI
$53,830
net terminal income · this month
Win per unit
$299
per machine · per day
Terminals
6
machines in service
Annual NTI
$875,780
trailing 12 months

The four numbers operators read first

NTI / machine
$8,972
monthly · per terminal
state median $4,170/mo
82nd pct of 8,629 IL locations
#11 of 31 in Oswego
Hold
7.5%
this month
state median 9.4% · below
19th pct of 8,629 IL locations
16th pct of 31 in Oswego
Cycle rate
1.36×
this month
state median 2.59× · engagement
0th pct of 8,629 IL locations
3rd pct of 31 in Oswego
Play / machine
$119.1K
monthly · per terminal
state median $45.5K/mo
89th pct of 8,629 IL locations
90th pct of 31 in Oswego

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is +$3,983/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$53,830
Gaming tax
−$18,841
After tax
$34,989
Your take-home
$17,495
your 50% this month
Gaming tax$18,841 · 35%Operator's 50%$17,495 · 32%Yours, 50%$17,495 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $17,495 to you and $17,495 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 82nd percentile of 8,629 Illinois locations this month
In Oswego — #11 of 31 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 79th percentile of 6,823
Your gameset — you among your Oswego peers30 peer locations
play per machine →
your gameset a Oswego peer (anonymized) statewide median

Each gray dot is another Oswego gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $106,021
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Oswego median ($31,211)
Cycle rate by monthlatest 1.36× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $299 · Oswego median $183
your WPU (per machine, per day) Oswego median WPU
Hold % by monthlatest 7.5% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 down 35% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −30% this year vs +13% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Oswego's total gaming income is +13% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −35% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$299/day
per machine · per day · Oswego median $183/day · +63%
WPU momentum
−20%
last 3 months $370/day vs prior 3 $465/day
Seasonality
April peak
strongest April ($93,949 avg) · softest January ($65,878 avg)
Revenue steadiness
steady
±14% month-to-month swing, trailing 12

Your operator

Midwest SRO, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
113
Avg NTI / Location
$78,286
Avg NTI / Terminal
$13,048
Total NTI
$8,846,310

Year over year

Your NTI is −3% down year over year, trailing the Kendall County market (+9%).

Your Location
−3%
$875,780 vs $904,957 (last 12 months vs the prior 12)
The market (Kendall County)
+9%
typical Location: $36,853 vs $33,668

Takeaways

•Each terminal earned about $8,972 in September 2026 — the 82nd percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Oswego, that's #11 of 31 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.5% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 1.36× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $18,841 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $17,495 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −13% against your trailing average.
•Terminal Operator Midwest SRO, LLC runs 113 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

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Full September 2026 report detail
Amount played
$714,676
Amount won
$660,847
Net wager
$53,830
Funds in
$524,521
Funds out
$470,691
Net terminal income
$53,830
NTI tax
$18,841
State share
$16,146
Municipality share
$2,694

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.