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Aurora Bull Dog Co.

New Lenox · IL · 5 terminals
IGB license 160701572
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Efficient gamesetMomentum −14%YoY −37%

Your performance · December 2023

NTI
$12,330
net terminal income · this month
Win per unit
$80
per machine · per day
Terminals
5
machines in service
Annual NTI
$228,103
trailing 12 months

The four numbers operators read first

NTI / machine
$2,466
monthly · per terminal
state median $4,079/mo
30th pct of 8,254 IL locations
#24 of 26 in New Lenox
Hold
13.3%
this month
state median 9.1% · above
95th pct of 8,254 IL locations
96th pct of 26 in New Lenox
Cycle rate
2.53×
this month
state median 2.88× · engagement
11th pct of 8,254 IL locations
4th pct of 26 in New Lenox
Play / machine
$18.6K
monthly · per terminal
state median $45.8K/mo
17th pct of 8,254 IL locations
12th pct of 26 in New Lenox

Against locations your size (4–5 terminals, 1,994 of them), your NTI/machine is +$272/mo vs the $2,194 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2023)

NTI this month
$12,330
Gaming tax
−$4,192
After tax
$8,138
Your take-home
$4,069
your 50% this month
Gaming tax$4,192 · 34%Operator's 50%$4,069 · 33%Yours, 50%$4,069 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $4,069 to you and $4,069 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 30th percentile of 8,254 Illinois locations this month
In New Lenox — #24 of 26 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 56th percentile of 1,994
Your gameset — you among your New Lenox peers25 peer locations
play per machine →
your gameset a New Lenox peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another New Lenox gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $33,391
2021
2022
2023
latest month up vs prior down vs prior New Lenox median ($31,721)
Cycle rate by monthlatest 2.53× · state median 2.88×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $80 · New Lenox median $171
your WPU (per machine, per day) New Lenox median WPU
Hold % by monthlatest 13.3% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthDecember 2023 down 37% on a year earlier
January 2023 – December 2023January 2022 – December 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: November → December moved −54% this year vs +34% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

New Lenox's total gaming income is +12% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −37% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$80/day
per machine · per day · New Lenox median $171/day · −53%
At the New Lenox median this gameset would add roughly $169,251 a year.
WPU momentum
−22%
last 3 months $122/day vs prior 3 $157/day
Seasonality
May peak
strongest May ($23,458 avg) · softest February ($10,419 avg)
Revenue steadiness
volatile
±34% month-to-month swing, trailing 12

Year over year

Your NTI is +1% up year over year.

Your Location
+1%
$228,103 vs $225,010 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $2,466 in December 2023 — the 30th percentile of 8,254 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within New Lenox, that's #24 of 26 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 13.3% — above the 9.1% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.53× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $4,192 in gaming tax, December 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $4,069 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −14% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full December 2023 report detail
Amount played
$92,919
Amount won
$80,589
Net wager
$12,330
Funds in
$36,777
Funds out
$24,447
Net terminal income
$12,330
NTI tax
$4,192
State share
$3,576
Municipality share
$616

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.