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Williams Street Corporation

Crystal Lake · IL · 6 terminals
IGB license 160701570
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Efficient gamesetMomentum +2%

Your performance · July 2021

NTI
$9,050
net terminal income · this month
Win per unit
$49
per machine · per day
Terminals
6
machines in service
Annualized NTI
$108,604
est. from latest month

The four numbers operators read first

NTI / machine
$1,508
monthly · per terminal
state median $3,964/mo
15th pct of 7,497 IL locations
#15 of 14 in Crystal Lake
Hold
9.9%
this month
state median 8.4% · above
77th pct of 7,497 IL locations
64th pct of 14 in Crystal Lake
Cycle rate
2.80×
this month
state median 3.03× · engagement
23rd pct of 7,497 IL locations
7th pct of 14 in Crystal Lake
Play / machine
$15.2K
monthly · per terminal
state median $48.2K/mo
11th pct of 7,497 IL locations
0th pct of 14 in Crystal Lake

Against locations your size (6+ terminals, 4,219 of them), your NTI/machine is −$4,388/mo vs the $5,897 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (July 2021)

NTI this month
$9,050
Gaming tax
−$3,077
After tax
$5,973
Your take-home
$2,987
your 50% this month
Gaming tax$3,077 · 34%Operator's 50%$2,987 · 33%Yours, 50%$2,987 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,987 to you and $2,987 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 15th percentile of 7,497 Illinois locations this month
In Crystal Lake — #15 of 14 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 5th percentile of 4,219
Your gameset — you among your Crystal Lake peers13 peer locations
play per machine →
your gameset a Crystal Lake peer (anonymized) statewide median

Each gray dot is another Crystal Lake gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $20,192
2021
latest month up vs prior down vs prior Crystal Lake median ($20,192)

7 months loaded — partial history. The trend fills in as more monthly IGB reports are imported.

Cycle rate by monthlatest 2.80× · state median 3.03×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $49 · Crystal Lake median $188
your WPU (per machine, per day) Crystal Lake median WPU
Hold % by monthlatest 9.9% · state median 8.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$49/day
per machine · per day · Crystal Lake median $188/day · −74%
At the Crystal Lake median this gameset would add roughly $311,740 a year.
WPU momentum
−11%
last 3 months $52/day vs prior 3 $58/day
Revenue steadiness
volatile
±45% month-to-month swing, trailing 12

Takeaways

•Each terminal earned about $1,508 in July 2021 — the 15th percentile of 7,497 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Crystal Lake, that's #15 of 14 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 9.9% — above the 8.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.80× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $3,077 in gaming tax, July 2021's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,987 to you. Neither side can move that split, which is why operators here compete on service.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full July 2021 report detail
Amount played
$91,413
Amount won
$82,362
Net wager
$9,050
Funds in
$32,701
Funds out
$23,651
Net terminal income
$9,050
NTI tax
$3,077
State share
$2,625
Municipality share
$453

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.