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St. Louis Keg Company

Belleville · IL · 3 terminals
IGB license 150704027
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Efficient gamesetMomentum −20%YoY −41%

Your performance · November 2024

NTI
$5,715
net terminal income · this month
Win per unit
$64
per machine · per day
Terminals
3
machines in service
Annual NTI
$131,511
trailing 12 months

The four numbers operators read first

NTI / machine
$1,905
monthly · per terminal
state median $3,964/mo
23rd pct of 8,482 IL locations
#30 of 39 in Belleville
Hold
10.3%
this month
state median 9.1% · above
70th pct of 8,482 IL locations
69th pct of 39 in Belleville
Cycle rate
3.13×
this month
state median 2.86× · engagement
79th pct of 8,482 IL locations
85th pct of 39 in Belleville
Play / machine
$18.5K
monthly · per terminal
state median $44.0K/mo
19th pct of 8,482 IL locations
17th pct of 39 in Belleville

Against locations your size (1–3 terminals, 306 of them), your NTI/machine is +$494/mo vs the $1,411 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (November 2024)

NTI this month
$5,715
Gaming tax
−$2,000
After tax
$3,715
Your take-home
$1,857
your 50% this month
Gaming tax$2,000 · 35%Operator's 50%$1,857 · 33%Yours, 50%$1,857 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,857 to you and $1,857 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 23rd percentile of 8,482 Illinois locations this month
In Belleville — #30 of 39 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (1–3 terminals) — 64th percentile of 306
Your gameset — you among your Belleville peers38 peer locations
play per machine →
your gameset a Belleville peer (anonymized) statewide median

Each gray dot is another Belleville gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $23,555
2021
2022
2023
2024
latest month up vs prior down vs prior Belleville median ($23,555) shown, left out of rankings
Cycle rate by monthlatest 3.13× · state median 2.86×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $64 · Belleville median $131
your WPU (per machine, per day) Belleville median WPU
Hold % by monthlatest 10.3% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthNovember 2024 down 41% on a year earlier
December 2023 – November 2024December 2022 – November 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: October → November moved −63% this year vs −29% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Belleville's total gaming income is −1% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −41% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$64/day
per machine · per day · Belleville median $131/day · −51%
At the Belleville median this gameset would add roughly $72,755 a year.
WPU momentum
−7%
last 3 months $108/day vs prior 3 $116/day
Seasonality
March peak
strongest March ($15,513 avg) · softest July ($6,518 avg)
Revenue steadiness
volatile
±33% month-to-month swing, trailing 12

Year over year

Your NTI is −11% down year over year.

Your Location
−11%
$131,511 vs $146,997 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,905 in November 2024 — the 23rd percentile of 8,482 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Belleville, that's #30 of 39 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.3% — above the 9.1% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.13× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $2,000 in gaming tax, November 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,857 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −20% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full November 2024 report detail
Amount played
$55,530
Amount won
$49,816
Net wager
$5,715
Funds in
$17,763
Funds out
$12,048
Net terminal income
$5,715
NTI tax
$2,000
State share
$1,706
Municipality share
$294

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.