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Swansea Improvement Association

Swansea · St. Clair County · IL · 6 terminals
IGB license 150702394 · Operator: AP Gaming LLC (as of August 2026)
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Efficient gamesetMomentum −7%YoY −15%

Your performance · August 2026

NTI
$15,123
net terminal income · this month
Win per unit
$81
per machine · per day
Terminals
6
machines in service
Annual NTI
$184,891
trailing 12 months

The four numbers operators read first

NTI / machine
$2,520
monthly · per terminal
state median $4,345/mo
30th pct of 8,611 IL locations
#16 of 16 in Swansea
Hold
12.4%
this month
state median 9.4% · above
90th pct of 8,611 IL locations
94th pct of 16 in Swansea
Cycle rate
2.14×
this month
state median 2.60× · engagement
6th pct of 8,611 IL locations
13th pct of 16 in Swansea
Play / machine
$20.4K
monthly · per terminal
state median $47.1K/mo
20th pct of 8,611 IL locations
0th pct of 16 in Swansea

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is −$2,589/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$15,123
Gaming tax
−$5,293
After tax
$9,830
Your take-home
$4,915
your 50% this month
Gaming tax$5,293 · 35%Operator's 50%$4,915 · 32%Yours, 50%$4,915 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $4,915 to you and $4,915 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 30th percentile of 8,611 Illinois locations this month
In Swansea — #16 of 16 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 22nd percentile of 6,794
Your gameset — you among your Swansea peers15 peer locations
play per machine →
your gameset a Swansea peer (anonymized) statewide median

Each gray dot is another Swansea gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $34,580
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Swansea median ($33,679)
Cycle rate by monthlatest 2.14× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $81 · Swansea median $181
your WPU (per machine, per day) Swansea median WPU
Hold % by monthlatest 12.4% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 down 15% on a year earlier
September 2025 – August 2026September 2024 – August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July → August moved +25% this year vs +37% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Swansea's total gaming income is −7% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −15% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$81/day
per machine · per day · Swansea median $181/day · −55%
At the Swansea median this gameset would add roughly $222,672 a year.
WPU momentum
−16%
last 3 months $65/day vs prior 3 $78/day
Seasonality
October peak
strongest October ($19,167 avg) · softest January ($12,130 avg)
Revenue steadiness
variable
±29% month-to-month swing, trailing 12

Your operator

AP Gaming LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
19
Avg NTI / Location
$33,524
Avg NTI / Terminal
$6,066
Total NTI
$636,960

Year over year

Your NTI is +3% up year over year, outpacing the St. Clair County market (+2%).

Your Location
+3%
$184,891 vs $180,367 (last 12 months vs the prior 12)
The market (St. Clair County)
+2%
typical Location: $35,493 vs $34,682

Takeaways

•Each terminal earned about $2,520 in August 2026 — the 30th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Swansea, that's #16 of 16 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 12.4% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.14× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $5,293 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $4,915 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −7% against your trailing average.
•Terminal Operator AP Gaming LLC runs 19 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2026 report detail
Amount played
$122,105
Amount won
$106,982
Net wager
$15,123
Funds in
$57,187
Funds out
$42,064
Net terminal income
$15,123
NTI tax
$5,293
State share
$4,536
Municipality share
$757

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.