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Stella's Place

Lake Zurich · Lake County · IL · 6 terminals
IGB license 150701042 · Operator: Midwest SRO, LLC (as of June 2026)
High play · high holdMomentum +7%YoY +48%

Your performance · June 2026

NTI
$82,961
net terminal income · this month
Win per unit
$461
per machine · per day
Terminals
6
machines in service
Annual NTI
$829,993
trailing 12 months

The four numbers operators read first

NTI / machine
$13,827
monthly · per terminal
state median $4,132/mo
94th pct of 8,597 IL floors
#1 of 17 in Lake Zurich
Hold
9.8%
this month
state median 9.4% · above
57th pct of 8,597 IL floors
59th pct of 17 in Lake Zurich
Cycle rate
2.60×
this month
state median 2.61× · engagement
49th pct of 8,597 IL floors
53rd pct of 17 in Lake Zurich
Play / machine
$141.7K
monthly · per terminal
state median $45.2K/mo
94th pct of 8,597 IL floors
100th pct of 17 in Lake Zurich

Against floors your size (6+ terminals, 6,745 of them), your NTI/machine is +$8,872/mo vs the $4,955 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2026)

NTI this month
$82,961
Gaming tax
−$29,036
After tax
$53,925
Your take-home
$26,962
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $26,962 to you and $26,962 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

High play · high hold

Strong demand and a healthy hold — your floor is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value floor and will compete hard on service to win it.

NTI/machine — 94th percentile of 8,597 Illinois floors this month
In Lake Zurich — #1 of 17 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 93rd percentile of 6,745
The Floor — you among your Lake Zurich peers16 peer floors
play per machine →
your floor a Lake Zurich peer (anonymized) statewide median

Each grey dot is another Lake Zurich floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $115,176
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Lake Zurich median ($33,900)
Cycle rate by monthlatest 2.60× · state median 2.61×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $461 · Lake Zurich median $188
your WPU (per machine, per day) Lake Zurich median WPU
Hold % by monthlatest 9.8% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: May → June moved +15% this year vs −27% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Lake Zurich's total gaming income is +16% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is +48% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$461/day
per machine · per day · Lake Zurich median $188/day · +145%
WPU momentum
+1%
last 3 months $397/day vs prior 3 $393/day
Seasonality
March peak
strongest March ($83,880 avg) · softest November ($56,093 avg)
Revenue steadiness
variable
±25% month-to-month swing, trailing 12

Your operator

Midwest SRO, LLC

Linked to your Location as of June 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
113
Avg NTI / Location
$78,780
Avg NTI / Terminal
$13,130
Total NTI
$8,902,159

Year over year

Your NTI is −1% down year over year, trailing the Lake County market (+3%).

Your Location
−1%
$829,993 vs $837,950 (last 12 months vs the prior 12)
The market (Lake County)
+3%
typical Location: $38,533 vs $37,291

Takeaways

•Each terminal earned about $13,827 in June 2026 — the 94th percentile of 8,597 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Lake Zurich, that's #1 of 17 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 9.8% — above the 9.4% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.60× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•High play · high hold — Strong demand and a healthy hold — your floor is doing well on both the traffic and the margin side.
•After $29,036 in gaming tax, June 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $26,962 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is building — +7% against your trailing average.
•Terminal Operator Midwest SRO, LLC runs 113 Locations in our data.
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Full June 2026 report detail
Amount played
$850,208
Amount won
$767,247
Net wager
$82,961
Funds in
$326,513
Funds out
$243,552
Net terminal income
$82,961
NTI tax
$29,036
State share
$24,884
Municipality share
$4,152

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

Stella's Place — gaming performance, Lake Zurich, Lake County, IL — The Gameset