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NORTH MAIN BAR, INC.

Rockford · IL · 6 terminals
IGB license 150700990
High play · lower holdMomentum −20%YoY +32%

Your performance · January 2022

NTI
$31,563
net terminal income · this month
Win per unit
$170
per machine · per day
Terminals
6
machines in service
Annual NTI
$613,684
trailing 12 months

The four numbers operators read first

NTI / machine
$5,260
monthly · per terminal
state median $3,531/mo
68th pct of 7,555 IL floors
#48 of 92 in Rockford
Hold
7.8%
this month
state median 8.5% · below
37th pct of 7,555 IL floors
42nd pct of 92 in Rockford
Cycle rate
2.78×
this month
state median 3.03× · engagement
23rd pct of 7,555 IL floors
34th pct of 92 in Rockford
Play / machine
$67.8K
monthly · per terminal
state median $42.7K/mo
71st pct of 7,555 IL floors
54th pct of 92 in Rockford

Against floors your size (6+ terminals, 4,595 of them), your NTI/machine is +$458/mo vs the $4,803 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (January 2022)

NTI this month
$31,563
Gaming tax
−$10,731
After tax
$20,831
Your take-home
$10,416
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $10,416 to you and $10,416 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a floor where better titles and merchandising pay off.

NTI/machine — 68th percentile of 7,555 Illinois floors this month
In Rockford — #48 of 92 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 55th percentile of 4,595
The Floor — you among your Rockford peers91 peer floors
play per machine →
your floor a Rockford peer (anonymized) statewide median

4 peer floors sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each grey dot is another Rockford floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $84,213
2021
2022
latest month up vs prior down vs prior Rockford median ($30,328)
Cycle rate by monthlatest 2.78× · state median 3.03×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $170 · Rockford median $173
your WPU (per machine, per day) Rockford median WPU
Hold % by monthlatest 7.8% · state median 8.5%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$170/day
per machine · per day · Rockford median $173/day · −2%
At the Rockford median this floor would add roughly $6,260 a year.
WPU momentum
−18%
last 3 months $216/day vs prior 3 $262/day
Seasonality
April peak
strongest April ($84,213 avg) · softest January ($27,747 avg)
Revenue steadiness
variable
±25% month-to-month swing, trailing 12

Year over year

Your NTI is +32% up year over year.

Your Location
+32%
$31,563 vs $23,931 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $5,260 in January 2022 — the 68th percentile of 7,555 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Rockford, that's #48 of 92 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 7.8% — below the 8.5% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.78× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $10,731 in gaming tax, January 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $10,416 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is softening — −20% against your trailing average.
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Full January 2022 report detail
Amount played
$406,625
Amount won
$375,062
Net wager
$31,563
Funds in
$146,328
Funds out
$114,765
Net terminal income
$31,563
NTI tax
$10,731
State share
$9,153
Municipality share
$1,578

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

NORTH MAIN BAR, INC. — gaming performance, Rockford, IL — The Gameset