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SANTA MARIA CORPORATION

Marion · IL · 3 terminals
IGB license 150700852
Download the one-pager (PDF)
Efficient gamesetMomentum +45%YoY +3%

Your performance · March 2024

NTI
$1,971
net terminal income · this month
Win per unit
$21
per machine · per day
Terminals
3
machines in service
Annual NTI
$14,758
trailing 12 months

The four numbers operators read first

NTI / machine
$657
monthly · per terminal
state median $4,397/mo
4th pct of 8,359 IL locations
#34 of 35 in Marion
Hold
14.6%
this month
state median 9.1% · above
98th pct of 8,359 IL locations
97th pct of 35 in Marion
Cycle rate
2.90×
this month
state median 2.87× · engagement
54th pct of 8,359 IL locations
23rd pct of 35 in Marion
Play / machine
$4.5K
monthly · per terminal
state median $49.3K/mo
1st pct of 8,359 IL locations
0th pct of 35 in Marion

Against locations your size (1–3 terminals, 361 of them), your NTI/machine is −$982/mo vs the $1,640 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2024)

NTI this month
$1,971
Gaming tax
−$670
After tax
$1,301
Your take-home
$651
your 50% this month
Gaming tax$670 · 34%Operator's 50%$651 · 33%Yours, 50%$651 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $651 to you and $651 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 4th percentile of 8,359 Illinois locations this month
In Marion — #34 of 35 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (1–3 terminals) — 18th percentile of 361
Your gameset — you among your Marion peers34 peer locations
play per machine →
your gameset a Marion peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Marion gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $22,160
2021
2022
2023
2024
latest month up vs prior down vs prior Marion median ($22,160) shown, left out of rankings
Cycle rate by monthlatest 2.90× · state median 2.87×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $21 · Marion median $130
your WPU (per machine, per day) Marion median WPU
Hold % by monthlatest 14.6% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMarch 2024 up 3% on a year earlier
April 2023 – March 2024April 2022 – March 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: February → March moved +32% this year vs +36% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Marion's total gaming income is −12% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +3% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$21/day
per machine · per day · Marion median $130/day · −84%
At the Marion median this gameset would add roughly $121,856 a year.
WPU momentum
+84%
last 3 months $17/day vs prior 3 $9/day
Seasonality
March peak
strongest March ($2,212 avg) · softest November ($370 avg)
Revenue steadiness
volatile
±43% month-to-month swing, trailing 12

Year over year

Your NTI is +7% up year over year.

Your Location
+7%
$14,758 vs $13,743 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $657 in March 2024 — the 4th percentile of 8,359 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Marion, that's #34 of 35 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 14.6% — above the 9.1% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.90× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $670 in gaming tax, March 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $651 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +45% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full March 2024 report detail
Amount played
$13,490
Amount won
$11,519
Net wager
$1,971
Funds in
$4,649
Funds out
$2,678
Net terminal income
$1,971
NTI tax
$670
State share
$572
Municipality share
$99

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.