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Marlana Clemons

Alton · IL · 6 terminals
IGB license 150700415
Download the one-pager (PDF)
Efficient gamesetMomentum −17%YoY −57%

Your performance · March 2024

NTI
$2,150
net terminal income · this month
Win per unit
$12
per machine · per day
Terminals
6
machines in service
Annual NTI
$37,344
trailing 12 months

The four numbers operators read first

NTI / machine
$358
monthly · per terminal
state median $4,397/mo
2nd pct of 8,359 IL locations
#37 of 38 in Alton
Hold
12.4%
this month
state median 9.1% · above
93rd pct of 8,359 IL locations
95th pct of 38 in Alton
Cycle rate
2.15×
this month
state median 2.87× · engagement
1st pct of 8,359 IL locations
1st pct of 38 in Alton
Play / machine
$2.9K
monthly · per terminal
state median $49.3K/mo
0th pct of 8,359 IL locations
3rd pct of 38 in Alton

Against locations your size (6+ terminals, 6,033 of them), your NTI/machine is −$5,168/mo vs the $5,526 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2024)

NTI this month
$2,150
Gaming tax
−$731
After tax
$1,419
Your take-home
$709
your 50% this month
Gaming tax$731 · 34%Operator's 50%$709 · 33%Yours, 50%$709 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $709 to you and $709 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 2nd percentile of 8,359 Illinois locations this month
In Alton — #37 of 38 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 1st percentile of 6,033
Your gameset — you among your Alton peers37 peer locations
play per machine →
your gameset a Alton peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Alton gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $20,473
2021
2022
2023
2024
latest month up vs prior down vs prior Alton median ($20,473)
Cycle rate by monthlatest 2.15× · state median 2.87×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $12 · Alton median $116
your WPU (per machine, per day) Alton median WPU
Hold % by monthlatest 12.4% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMarch 2024 down 57% on a year earlier
April 2023 – March 2024April 2022 – March 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: February → March moved +5% this year vs +348% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Alton's total gaming income is −4% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −57% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$12/day
per machine · per day · Alton median $116/day · −90%
At the Alton median this gameset would add roughly $234,032 a year.
WPU momentum
+5%
last 3 months $10/day vs prior 3 $10/day
Seasonality
May peak
strongest May ($6,994 avg) · softest January ($1,808 avg)
Revenue steadiness
volatile
±58% month-to-month swing, trailing 12

Year over year

Your NTI is −34% down year over year.

Your Location
−34%
$37,344 vs $56,523 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $358 in March 2024 — the 2nd percentile of 8,359 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Alton, that's #37 of 38 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 12.4% — above the 9.1% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.15× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $731 in gaming tax, March 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $709 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −17% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full March 2024 report detail
Amount played
$17,315
Amount won
$15,165
Net wager
$2,149
Funds in
$8,046
Funds out
$5,896
Net terminal income
$2,150
NTI tax
$731
State share
$623
Municipality share
$107

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.