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Pub 47

Huntley · McHenry County · IL · 6 terminals
IGB license 150700356 · Operator: Gold Rush Amusements, Inc. (as of August 2026)
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Room to growMomentum −15%YoY −61%

Your performance · September 2026

NTI
$10,027
net terminal income · this month
Win per unit
$56
per machine · per day
Terminals
6
machines in service
Annual NTI
$183,656
trailing 12 months

The four numbers operators read first

NTI / machine
$1,671
monthly · per terminal
state median $4,170/mo
19th pct of 8,629 IL locations
#17 of 17 in Huntley
Hold
8.7%
this month
state median 9.4% · below
36th pct of 8,629 IL locations
29th pct of 17 in Huntley
Cycle rate
2.39×
this month
state median 2.59× · engagement
24th pct of 8,629 IL locations
29th pct of 17 in Huntley
Play / machine
$19.2K
monthly · per terminal
state median $45.5K/mo
20th pct of 8,629 IL locations
0th pct of 17 in Huntley

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is −$3,317/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$10,027
Gaming tax
−$3,510
After tax
$6,518
Your take-home
$3,259
your 50% this month
Gaming tax$3,510 · 35%Operator's 50%$3,259 · 32%Yours, 50%$3,259 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $3,259 to you and $3,259 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 19th percentile of 8,629 Illinois locations this month
In Huntley — #17 of 17 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 13th percentile of 6,823
Your gameset — you among your Huntley peers16 peer locations
play per machine →
your gameset a Huntley peer (anonymized) statewide median

Each gray dot is another Huntley gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $32,613
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Huntley median ($32,613) shown, left out of rankings
Cycle rate by monthlatest 2.39× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $56 · Huntley median $240
your WPU (per machine, per day) Huntley median WPU
Hold % by monthlatest 8.7% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 down 61% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −30% this year vs +66% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Huntley's total gaming income is +11% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −61% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$56/day
per machine · per day · Huntley median $240/day · −77%
At the Huntley median this gameset would add roughly $398,601 a year.
WPU momentum
−5%
last 3 months $69/day vs prior 3 $73/day
Seasonality
November peak
strongest November ($11,253 avg) · softest June ($6,633 avg)
Revenue steadiness
variable
±24% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
733
Avg NTI / Location
$36,176
Avg NTI / Terminal
$6,303
Total NTI
$26,517,213

Year over year

Your NTI is +15% up year over year, outpacing the McHenry County market (+9%).

Your Location
+15%
$183,656 vs $160,397 (last 12 months vs the prior 12)
The market (McHenry County)
+9%
typical Location: $33,986 vs $31,119

Takeaways

•Each terminal earned about $1,671 in September 2026 — the 19th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Huntley, that's #17 of 17 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 8.7% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.39× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $3,510 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $3,259 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −15% against your trailing average.
•Terminal Operator Gold Rush Amusements, Inc. runs 733 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2026 report detail
Amount played
$115,394
Amount won
$105,367
Net wager
$10,027
Funds in
$48,255
Funds out
$38,228
Net terminal income
$10,027
NTI tax
$3,510
State share
$3,008
Municipality share
$502

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

Pub 47 — gaming performance, Huntley, McHenry County, IL — The Gameset