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Hot Spot

Urbana · Champaign County · IL · 6 terminals
IGB license 140702448 · Operator: Winner's Choice Gaming, LLC (as of August 2026)
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High play · high holdMomentum −12%YoY −23%

Your performance · September 2026

NTI
$41,924
net terminal income · this month
Win per unit
$233
per machine · per day
Terminals
6
machines in service
Annual NTI
$635,569
trailing 12 months

The four numbers operators read first

NTI / machine
$6,987
monthly · per terminal
state median $4,170/mo
72nd pct of 8,629 IL locations
#10 of 18 in Urbana
Hold
13.1%
this month
state median 9.4% · above
94th pct of 8,629 IL locations
94th pct of 18 in Urbana
Cycle rate
2.00×
this month
state median 2.59× · engagement
3rd pct of 8,629 IL locations
6th pct of 18 in Urbana
Play / machine
$53.4K
monthly · per terminal
state median $45.5K/mo
57th pct of 8,629 IL locations
39th pct of 18 in Urbana

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is +$1,999/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$41,924
Gaming tax
−$14,673
After tax
$27,251
Your take-home
$13,625
your 50% this month
Gaming tax$14,673 · 35%Operator's 50%$13,625 · 32%Yours, 50%$13,625 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $13,625 to you and $13,625 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 72nd percentile of 8,629 Illinois locations this month
In Urbana — #10 of 18 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 67th percentile of 6,823
Your gameset — you among your Urbana peers17 peer locations
play per machine →
your gameset a Urbana peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Urbana gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $106,165
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Urbana median ($42,759)
Cycle rate by monthlatest 2.00× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $233 · Urbana median $238
your WPU (per machine, per day) Urbana median WPU
Hold % by monthlatest 13.1% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 down 23% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −15% this year vs +52% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Urbana's total gaming income is −0% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −23% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$233/day
per machine · per day · Urbana median $238/day · −2%
At the Urbana median this gameset would add roughly $10,017 a year.
WPU momentum
−15%
last 3 months $251/day vs prior 3 $293/day
Seasonality
March peak
strongest March ($72,682 avg) · softest January ($46,944 avg)
Revenue steadiness
steady
±12% month-to-month swing, trailing 12

Your operator

Winner's Choice Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
45
Avg NTI / Location
$33,039
Avg NTI / Terminal
$5,507
Total NTI
$1,486,776

Year over year

Your NTI is +9% up year over year, outpacing the Champaign County market (+4%).

Your Location
+9%
$635,569 vs $584,671 (last 12 months vs the prior 12)
The market (Champaign County)
+4%
typical Location: $36,344 vs $35,052

Takeaways

•Each terminal earned about $6,987 in September 2026 — the 72nd percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Urbana, that's #10 of 18 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 13.1% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.00× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
•After $14,673 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $13,625 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −12% against your trailing average.
•Terminal Operator Winner's Choice Gaming, LLC runs 45 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2026 report detail
Amount played
$320,415
Amount won
$278,490
Net wager
$41,924
Funds in
$160,070
Funds out
$118,146
Net terminal income
$41,924
NTI tax
$14,673
State share
$12,575
Municipality share
$2,098

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

Hot Spot — gaming performance, Urbana, Champaign County, IL — The Gameset