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Shelby's - Brewster Creek, LLC

Bartlett · IL · 6 terminals
IGB license 140702336
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High play · lower holdMomentum −23%YoY −54%

Your performance · January 2025

NTI
$26,459
net terminal income · this month
Win per unit
$142
per machine · per day
Terminals
6
machines in service
Annual NTI
$706,700
trailing 12 months

The four numbers operators read first

NTI / machine
$4,410
monthly · per terminal
state median $3,754/mo
57th pct of 8,388 IL locations
#14 of 20 in Bartlett
Hold
6.9%
this month
state median 9.1% · below
16th pct of 8,388 IL locations
15th pct of 20 in Bartlett
Cycle rate
2.75×
this month
state median 2.85× · engagement
37th pct of 8,388 IL locations
30th pct of 20 in Bartlett
Play / machine
$63.6K
monthly · per terminal
state median $41.6K/mo
69th pct of 8,388 IL locations
60th pct of 20 in Bartlett

Against locations your size (6+ terminals, 6,323 of them), your NTI/machine is −$191/mo vs the $4,601 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (January 2025)

NTI this month
$26,459
Gaming tax
−$9,261
After tax
$17,198
Your take-home
$8,599
your 50% this month
Gaming tax$9,261 · 35%Operator's 50%$8,599 · 32%Yours, 50%$8,599 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $8,599 to you and $8,599 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 57th percentile of 8,388 Illinois locations this month
In Bartlett — #14 of 20 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 48th percentile of 6,323
Your gameset — you among your Bartlett peers19 peer locations
play per machine →
your gameset a Bartlett peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Bartlett gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $81,758
2021
2022
2023
2024
2025
latest month up vs prior down vs prior Bartlett median ($30,929)
Cycle rate by monthlatest 2.75× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $142 · Bartlett median $178
your WPU (per machine, per day) Bartlett median WPU
Hold % by monthlatest 6.9% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthJanuary 2025 down 54% on a year earlier
February 2024 – January 2025February 2023 – January 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: December → January moved −63% this year vs −1% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Bartlett's total gaming income is +3% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −54% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$142/day
per machine · per day · Bartlett median $178/day · −20%
At the Bartlett median this gameset would add roughly $80,485 a year.
WPU momentum
−17%
last 3 months $280/day vs prior 3 $339/day
Seasonality
May peak
strongest May ($70,046 avg) · softest January ($45,989 avg)
Revenue steadiness
variable
±21% month-to-month swing, trailing 12

Year over year

Your NTI is −1% down year over year.

Your Location
−1%
$706,700 vs $713,838 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $4,410 in January 2025 — the 57th percentile of 8,388 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Bartlett, that's #14 of 20 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 6.9% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.75× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $9,261 in gaming tax, January 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $8,599 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −23% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full January 2025 report detail
Amount played
$381,453
Amount won
$354,995
Net wager
$26,459
Funds in
$138,742
Funds out
$112,283
Net terminal income
$26,459
NTI tax
$9,261
State share
$7,899
Municipality share
$1,362

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.