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Shelby's - Brewster Creek, LLC

Bartlett · IL · 6 terminals
IGB license 140702336
High play · lower holdMomentum −23%YoY −54%

Your performance · January 2025

NTI
$26,459
net terminal income · this month
Win per unit
$142
per machine · per day
Terminals
6
machines in service
Annual NTI
$706,700
trailing 12 months

The four numbers operators read first

NTI / machine
$4,410
monthly · per terminal
state median $3,754/mo
57th pct of 8,388 IL floors
#14 of 20 in Bartlett
Hold
6.9%
this month
state median 9.1% · below
16th pct of 8,388 IL floors
15th pct of 20 in Bartlett
Cycle rate
2.75×
this month
state median 2.85× · engagement
37th pct of 8,388 IL floors
30th pct of 20 in Bartlett
Play / machine
$63.6K
monthly · per terminal
state median $41.6K/mo
69th pct of 8,388 IL floors
60th pct of 20 in Bartlett

Against floors your size (6+ terminals, 6,323 of them), your NTI/machine is −$191/mo vs the $4,601 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (January 2025)

NTI this month
$26,459
Gaming tax
−$9,261
After tax
$17,198
Your take-home
$8,599
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $8,599 to you and $8,599 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a floor where better titles and merchandising pay off.

NTI/machine — 57th percentile of 8,388 Illinois floors this month
In Bartlett — #14 of 20 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 48th percentile of 6,323
The Floor — you among your Bartlett peers19 peer floors
play per machine →
your floor a Bartlett peer (anonymized) statewide median

1 peer floor sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each grey dot is another Bartlett floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $81,758
2021
2022
2023
2024
2025
latest month up vs prior down vs prior Bartlett median ($30,929)
Cycle rate by monthlatest 2.75× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $142 · Bartlett median $178
your WPU (per machine, per day) Bartlett median WPU
Hold % by monthlatest 6.9% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: December → January moved −63% this year vs −1% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Bartlett's total gaming income is +3% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −54% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$142/day
per machine · per day · Bartlett median $178/day · −20%
At the Bartlett median this floor would add roughly $80,485 a year.
WPU momentum
−17%
last 3 months $280/day vs prior 3 $339/day
Seasonality
May peak
strongest May ($70,046 avg) · softest January ($45,989 avg)
Revenue steadiness
variable
±21% month-to-month swing, trailing 12

Year over year

Your NTI is −1% down year over year.

Your Location
−1%
$706,700 vs $713,838 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $4,410 in January 2025 — the 57th percentile of 8,388 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Bartlett, that's #14 of 20 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 6.9% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.75× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $9,261 in gaming tax, January 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $8,599 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is softening — −23% against your trailing average.
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Full January 2025 report detail
Amount played
$381,453
Amount won
$354,995
Net wager
$26,459
Funds in
$138,742
Funds out
$112,283
Net terminal income
$26,459
NTI tax
$9,261
State share
$7,899
Municipality share
$1,362

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.