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La Playita

Chicago Ridge · Cook County · IL · 6 terminals
IGB license 140701143 · Operator: Velasquez Gaming, LLC (as of August 2026)
Room to growMomentum −23%YoY +3%

Your performance · August 2026

NTI
$4,951
net terminal income · this month
Win per unit
$27
per machine · per day
Terminals
6
machines in service
Annual NTI
$127,534
trailing 12 months

The four numbers operators read first

NTI / machine
$825
monthly · per terminal
state median $4,345/mo
7th pct of 8,611 IL locations
#26 of 28 in Chicago Ridge
Hold
4.7%
this month
state median 9.4% · below
4th pct of 8,611 IL locations
11th pct of 28 in Chicago Ridge
Cycle rate
2.88×
this month
state median 2.60× · engagement
80th pct of 8,611 IL locations
88th pct of 28 in Chicago Ridge
Play / machine
$17.6K
monthly · per terminal
state median $47.1K/mo
16th pct of 8,611 IL locations
18th pct of 28 in Chicago Ridge

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is $4,284/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$4,951
Gaming tax
$1,733
After tax
$3,218
Your take-home
$1,609
your 50% this month
Gaming tax$1,733 · 35%Operator's 50%$1,609 · 32%Yours, 50%$1,609 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,609 to you and $1,609 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 7th percentile of 8,611 Illinois locations this month
In Chicago Ridge — #26 of 28 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 4th percentile of 6,794
Your gameset — you among your Chicago Ridge peers27 peer locations
play per machine →
your gameset a Chicago Ridge peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Chicago Ridge gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $27,625
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Chicago Ridge median ($27,625) shown, left out of rankings
Cycle rate by monthlatest 2.88× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $27 · Chicago Ridge median $149
your WPU (per machine, per day) Chicago Ridge median WPU
Hold % by monthlatest 4.7% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 3% on a year earlier
September 2025August 2026September 2024August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July August moved −47% this year vs −54% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Chicago Ridge's total gaming income is +2% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +3% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$27/day
per machine · per day · Chicago Ridge median $149/day · −82%
At the Chicago Ridge median this gameset would add roughly $272,089 a year.
WPU momentum
−5%
last 3 months $52/day vs prior 3 $55/day
Seasonality
October peak
strongest October ($9,611 avg) · softest August ($5,219 avg)
Revenue steadiness
variable
±27% month-to-month swing, trailing 12

Your operator

Velasquez Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
49
Avg NTI / Location
$17,791
Avg NTI / Terminal
$3,340
Total NTI
$871,762

Year over year

Your NTI is +2% up year over year, trailing the Cook County market (+5%).

Your Location
+2%
$127,534 vs $125,010 (last 12 months vs the prior 12)
The market (Cook County)
+5%
typical Location: $42,503 vs $40,673

Takeaways

Each terminal earned about $825 in August 2026 — the 7th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within Chicago Ridge, that's #26 of 28 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 4.7% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.88× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
After $1,733 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,609 to you. Neither side can move that split, which is why operators here compete on service.
Recent momentum is softening — −23% against your trailing average.
Terminal Operator Velasquez Gaming, LLC runs 49 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2026 report detail
Amount played
$105,480
Amount won
$100,528
Net wager
$4,951
Funds in
$36,682
Funds out
$31,731
Net terminal income
$4,951
NTI tax
$1,733
State share
$1,485
Municipality share
$248

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

La Playita — gaming performance, Chicago Ridge, Cook County, IL — The Gameset