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Bill's Pub North

Third Lake · Lake County · IL · 4 terminals
IGB license 140701055 · Operator: Sinbad's Castle Arcade, Ltd. (as of August 2026)
High play · high holdMomentum −6%YoY +34%

Your performance · August 2026

NTI
$25,505
net terminal income · this month
Win per unit
$206
per machine · per day
Terminals
4
machines in service
Annual NTI
$293,844
trailing 12 months

The four numbers operators read first

NTI / machine
$6,376
monthly · per terminal
state median $4,345/mo
66th pct of 8,611 IL locations
#174 of 385 in Lake County
Hold
11.1%
this month
state median 9.4% · above
79th pct of 8,611 IL locations
85th pct of 385 in Lake County
Cycle rate
2.74×
this month
state median 2.60× · engagement
66th pct of 8,611 IL locations
80th pct of 385 in Lake County
Play / machine
$57.6K
monthly · per terminal
state median $47.1K/mo
59th pct of 8,611 IL locations
49th pct of 385 in Lake County

Against locations your size (4–5 terminals, 1,547 of them), your NTI/machine is +$4,136/mo vs the $2,240 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$25,505
Gaming tax
$8,927
After tax
$16,578
Your take-home
$8,289
your 50% this month
Gaming tax$8,927 · 35%Operator's 50%$8,289 · 32%Yours, 50%$8,289 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $8,289 to you and $8,289 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 66th percentile of 8,611 Illinois locations this month
In Lake County — #174 of 385 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 88th percentile of 1,547
Your gameset — you among your Lake County peers384 peer locations
play per machine →
your gameset a Lake County peer (anonymized) statewide median

15 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Lake County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $73,158
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Lake County median ($33,053)
Cycle rate by monthlatest 2.74× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $206 · Lake County median $181
your WPU (per machine, per day) Lake County median WPU
Hold % by monthlatest 11.1% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 34% on a year earlier
September 2025August 2026September 2024August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July August moved +7% this year vs −24% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Third Lake's total gaming income is +21% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +34% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$206/day
per machine · per day · Lake County median $181/day · +14%
WPU momentum
−18%
last 3 months $196/day vs prior 3 $240/day
Seasonality
May peak
strongest May ($40,108 avg) · softest November ($27,104 avg)
Revenue steadiness
variable
±25% month-to-month swing, trailing 12

Your operator

Sinbad's Castle Arcade, Ltd.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
31
Avg NTI / Location
$57,207
Avg NTI / Terminal
$9,691
Total NTI
$1,773,422

Year over year

Your NTI is −12% down year over year, trailing the Lake County market (+3%).

Your Location
−12%
$293,844 vs $332,383 (last 12 months vs the prior 12)
The market (Lake County)
+3%
typical Location: $38,736 vs $37,626

Takeaways

Each terminal earned about $6,376 in August 2026 — the 66th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within Lake County, that's #174 of 385 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 11.1% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.74× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
After $8,927 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $8,289 to you. Neither side can move that split, which is why operators here compete on service.
Recent momentum is softening — −6% against your trailing average.
Terminal Operator Sinbad's Castle Arcade, Ltd. runs 31 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full August 2026 report detail
Amount played
$230,586
Amount won
$205,081
Net wager
$25,505
Funds in
$84,277
Funds out
$58,772
Net terminal income
$25,505
NTI tax
$8,927
State share
$7,650
Municipality share
$1,277

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.