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Northwoods Saloon, Inc.

Crete · IL · 6 terminals
IGB license 140700291
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Efficient gamesetMomentum −30%YoY −63%

Your performance · May 2024

NTI
$15,757
net terminal income · this month
Win per unit
$85
per machine · per day
Terminals
6
machines in service
Annual NTI
$486,207
trailing 12 months

The four numbers operators read first

NTI / machine
$2,626
monthly · per terminal
state median $4,066/mo
33rd pct of 8,423 IL locations
#13 of 19 in Crete
Hold
10.8%
this month
state median 9.1% · above
79th pct of 8,423 IL locations
84th pct of 19 in Crete
Cycle rate
2.82×
this month
state median 2.86× · engagement
45th pct of 8,423 IL locations
76th pct of 19 in Crete
Play / machine
$24.2K
monthly · per terminal
state median $45.2K/mo
26th pct of 8,423 IL locations
32nd pct of 19 in Crete

Against locations your size (6+ terminals, 6,115 of them), your NTI/machine is −$2,412/mo vs the $5,038 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (May 2024)

NTI this month
$15,757
Gaming tax
−$5,358
After tax
$10,400
Your take-home
$5,200
your 50% this month
Gaming tax$5,358 · 34%Operator's 50%$5,200 · 33%Yours, 50%$5,200 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,200 to you and $5,200 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 33rd percentile of 8,423 Illinois locations this month
In Crete — #13 of 19 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 22nd percentile of 6,115
Your gameset — you among your Crete peers18 peer locations
play per machine →
your gameset a Crete peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Crete gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $71,108
2021
2022
2023
2024
latest month up vs prior down vs prior Crete median ($20,819)
Cycle rate by monthlatest 2.82× · state median 2.86×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $85 · Crete median $112
your WPU (per machine, per day) Crete median WPU
Hold % by monthlatest 10.8% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMay 2024 down 63% on a year earlier
June 2023 – May 2024June 2022 – May 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: April → May moved −57% this year vs −40% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Crete's total gaming income is +8% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −63% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$85/day
per machine · per day · Crete median $112/day · −24%
At the Crete median this gameset would add roughly $60,733 a year.
WPU momentum
−25%
last 3 months $165/day vs prior 3 $220/day
Seasonality
June peak
strongest June ($55,865 avg) · softest January ($34,529 avg)
Revenue steadiness
variable
±29% month-to-month swing, trailing 12

Year over year

Your NTI is −17% down year over year.

Your Location
−17%
$486,207 vs $587,744 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $2,626 in May 2024 — the 33rd percentile of 8,423 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Crete, that's #13 of 19 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.8% — above the 9.1% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.82× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $5,358 in gaming tax, May 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,200 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −30% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full May 2024 report detail
Amount played
$145,462
Amount won
$129,705
Net wager
$15,757
Funds in
$51,529
Funds out
$35,772
Net terminal income
$15,757
NTI tax
$5,358
State share
$4,570
Municipality share
$788

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.