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Dotty's

Rockford · Winnebago County · IL · 6 terminals
IGB license 130705417 · Operator: Midwest SRO, LLC (as of August 2026)
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High play · lower holdMomentum −6%YoY −23%

Your performance · September 2026

NTI
$68,727
net terminal income · this month
Win per unit
$382
per machine · per day
Terminals
6
machines in service
Annual NTI
$952,193
trailing 12 months

The four numbers operators read first

NTI / machine
$11,455
monthly · per terminal
state median $4,170/mo
90th pct of 8,629 IL locations
#18 of 89 in Rockford
Hold
7.8%
this month
state median 9.4% · below
22nd pct of 8,629 IL locations
26th pct of 89 in Rockford
Cycle rate
2.50×
this month
state median 2.59× · engagement
38th pct of 8,629 IL locations
42nd pct of 89 in Rockford
Play / machine
$146.3K
monthly · per terminal
state median $45.5K/mo
94th pct of 8,629 IL locations
91st pct of 89 in Rockford

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is +$6,466/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$68,727
Gaming tax
−$24,055
After tax
$44,673
Your take-home
$22,336
your 50% this month
Gaming tax$24,055 · 35%Operator's 50%$22,336 · 32%Yours, 50%$22,336 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $22,336 to you and $22,336 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 90th percentile of 8,629 Illinois locations this month
In Rockford — #18 of 89 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 88th percentile of 6,823
Your gameset — you among your Rockford peers88 peer locations
play per machine →
your gameset a Rockford peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Rockford gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $115,882
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Rockford median ($37,851)
Cycle rate by monthlatest 2.50× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $382 · Rockford median $215
your WPU (per machine, per day) Rockford median WPU
Hold % by monthlatest 7.8% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 down 23% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −17% this year vs +45% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Rockford's total gaming income is +3% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −23% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$382/day
per machine · per day · Rockford median $215/day · +78%
WPU momentum
−3%
last 3 months $423/day vs prior 3 $438/day
Seasonality
March peak
strongest March ($83,560 avg) · softest January ($54,914 avg)
Revenue steadiness
steady
±13% month-to-month swing, trailing 12

Your operator

Midwest SRO, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
113
Avg NTI / Location
$78,286
Avg NTI / Terminal
$13,048
Total NTI
$8,846,310

Year over year

Your NTI is +2% up year over year, trailing the Winnebago County market (+3%).

Your Location
+2%
$952,193 vs $935,932 (last 12 months vs the prior 12)
The market (Winnebago County)
+3%
typical Location: $37,526 vs $36,387

Takeaways

•Each terminal earned about $11,455 in September 2026 — the 90th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Rockford, that's #18 of 89 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.8% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.50× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $24,055 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $22,336 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −6% against your trailing average.
•Terminal Operator Midwest SRO, LLC runs 113 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

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Full September 2026 report detail
Amount played
$877,720
Amount won
$808,993
Net wager
$68,727
Funds in
$350,414
Funds out
$281,687
Net terminal income
$68,727
NTI tax
$24,055
State share
$20,615
Municipality share
$3,440

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.