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NORTHERN ILLINOIS VIDEO GAMING, LLC

Rockford · IL · 6 terminals
IGB license 130703684
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Efficient gamesetMomentum −40%YoY −87%

Your performance · March 2024

NTI
$16,409
net terminal income · this month
Win per unit
$88
per machine · per day
Terminals
6
machines in service
Annual NTI
$1,298,741
trailing 12 months

The four numbers operators read first

NTI / machine
$2,735
monthly · per terminal
state median $4,397/mo
31st pct of 8,359 IL locations
#72 of 91 in Rockford
Hold
12.2%
this month
state median 9.1% · above
92nd pct of 8,359 IL locations
89th pct of 91 in Rockford
Cycle rate
2.72×
this month
state median 2.87× · engagement
31st pct of 8,359 IL locations
37th pct of 91 in Rockford
Play / machine
$22.5K
monthly · per terminal
state median $49.3K/mo
20th pct of 8,359 IL locations
16th pct of 91 in Rockford

Against locations your size (6+ terminals, 6,033 of them), your NTI/machine is −$2,791/mo vs the $5,526 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2024)

NTI this month
$16,409
Gaming tax
−$5,579
After tax
$10,830
Your take-home
$5,415
your 50% this month
Gaming tax$5,579 · 34%Operator's 50%$5,415 · 33%Yours, 50%$5,415 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,415 to you and $5,415 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 31st percentile of 8,359 Illinois locations this month
In Rockford — #72 of 91 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 21st percentile of 6,033
Your gameset — you among your Rockford peers90 peer locations
play per machine →
your gameset a Rockford peer (anonymized) statewide median

4 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Rockford gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $203,638
2021
2022
2023
2024
latest month up vs prior down vs prior Rockford median ($38,655)
Cycle rate by monthlatest 2.72× · state median 2.87×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $88 · Rockford median $216
your WPU (per machine, per day) Rockford median WPU
Hold % by monthlatest 12.2% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMarch 2024 down 87% on a year earlier
April 2023 – March 2024April 2022 – March 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: February → March moved −86% this year vs +14% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Rockford's total gaming income is −1% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −87% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$88/day
per machine · per day · Rockford median $216/day · −59%
At the Rockford median this gameset would add roughly $285,644 a year.
WPU momentum
−35%
last 3 months $428/day vs prior 3 $660/day
Seasonality
April peak
strongest April ($159,215 avg) · softest January ($104,723 avg)
Revenue steadiness
variable
±27% month-to-month swing, trailing 12

Year over year

Your NTI is −14% down year over year.

Your Location
−14%
$1,298,741 vs $1,511,936 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $2,735 in March 2024 — the 31st percentile of 8,359 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Rockford, that's #72 of 91 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 12.2% — above the 9.1% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.72× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $5,579 in gaming tax, March 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,415 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −40% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full March 2024 report detail
Amount played
$134,881
Amount won
$118,472
Net wager
$16,409
Funds in
$49,564
Funds out
$33,155
Net terminal income
$16,409
NTI tax
$5,579
State share
$4,759
Municipality share
$820

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.