Skip to main content
IL
← Look up another Location

Dawna M. Soares

Peoria · IL · 6 terminals
IGB license 130702664
Download the one-pager (PDF)
High play · high holdMomentum +0%YoY −2%

Your performance · November 2023

NTI
$40,278
net terminal income · this month
Win per unit
$224
per machine · per day
Terminals
6
machines in service
Annual NTI
$403,031
trailing 12 months

The four numbers operators read first

NTI / machine
$6,713
monthly · per terminal
state median $3,820/mo
74th pct of 8,245 IL locations
#23 of 67 in Peoria
Hold
9.4%
this month
state median 9.2% · above
56th pct of 8,245 IL locations
69th pct of 67 in Peoria
Cycle rate
2.69×
this month
state median 2.90× · engagement
25th pct of 8,245 IL locations
26th pct of 67 in Peoria
Play / machine
$71.2K
monthly · per terminal
state median $42.3K/mo
73rd pct of 8,245 IL locations
70th pct of 67 in Peoria

Against locations your size (6+ terminals, 5,868 of them), your NTI/machine is +$1,893/mo vs the $4,820 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (November 2023)

NTI this month
$40,278
Gaming tax
−$13,695
After tax
$26,583
Your take-home
$13,292
your 50% this month
Gaming tax$13,695 · 34%Operator's 50%$13,292 · 33%Yours, 50%$13,292 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $13,292 to you and $13,292 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 74th percentile of 8,245 Illinois locations this month
In Peoria — #23 of 67 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 67th percentile of 5,868
Your gameset — you among your Peoria peers66 peer locations
play per machine →
your gameset a Peoria peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Peoria gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $79,779
2021
2022
2023
latest month up vs prior down vs prior Peoria median ($21,643) shown, left out of rankings
Cycle rate by monthlatest 2.69× · state median 2.90×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $224 · Peoria median $139
your WPU (per machine, per day) Peoria median WPU
Hold % by monthlatest 9.4% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthNovember 2023 down 2% on a year earlier
December 2022 – November 2023December 2021 – November 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: October → November moved +47% this year vs +23% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Peoria's total gaming income is +6% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −2% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$224/day
per machine · per day · Peoria median $139/day · +60%
WPU momentum
+22%
last 3 months $217/day vs prior 3 $177/day
Seasonality
April peak
strongest April ($52,564 avg) · softest December ($22,665 avg)
Revenue steadiness
volatile
±37% month-to-month swing, trailing 12

Year over year

Your NTI is −8% down year over year.

Your Location
−8%
$403,031 vs $436,803 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $6,713 in November 2023 — the 74th percentile of 8,245 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Peoria, that's #23 of 67 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 9.4% — above the 9.2% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.69× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
•After $13,695 in gaming tax, November 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $13,292 to you. Neither side can move that split, which is why operators here compete on service.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full November 2023 report detail
Amount played
$426,928
Amount won
$386,650
Net wager
$40,278
Funds in
$158,434
Funds out
$118,156
Net terminal income
$40,278
NTI tax
$13,695
State share
$11,681
Municipality share
$2,014

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.