Justin Westfall

Rock Falls · IL · 6 terminals

IGB license 130700868

Momentum −65%YoY −106%

Adjustment month. July 2025 shows a negative or adjusted NTI (often a jackpot liability), so it's shown for the record but left out of percentile rankings.

Your performance · July 2025

NTI

-$1,036

net terminal income · this month

Win per unit

-$6

per machine · per day

Terminals

machines in service

Annual NTI

$202,075

trailing 12 months

The four numbers operators read first

NTI / machine

-$173

monthly · per terminal

state median $3,996/mo

Hold

-3.6%

this month

state median 9.3% · below

Cycle rate

2.35×

this month

state median 2.78× · engagement

Play / machine

$4.8K

monthly · per terminal

state median $43.8K/mo

Where your floor stands

Trend

Net terminal income by monthpeak $32,650

2021

2022

2023

2024

2025

latest month up vs prior down vs prior Rock Falls median ($25,445) shown, left out of rankings

Cycle rate by monthlatest 2.35× · state median 2.78×

your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest -$6 · Rock Falls median $137

your WPU (per machine, per day) Rock Falls median WPU

Hold % by monthlatest -3.6% · state median 9.3%

your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: June → July moved −110% this year vs +26% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Rock Falls's total gaming income is +3% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −106% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)

-$6/day

per machine · per day · Rock Falls median $137/day · −104%

At the Rock Falls median this floor would add roughly $317,768 a year.

WPU momentum

−61%

last 3 months $46/day vs prior 3 $118/day

Seasonality

March peak

strongest March ($23,320 avg) · softest July ($11,016 avg)

Revenue steadiness

volatile

±45% month-to-month swing, trailing 12

Year over year

Your NTI is −1% down year over year.

Your Location

−1%

$202,075 vs $203,092 (last 12 months vs the prior 12)

The market

Not enough county history

Takeaways

•Each terminal earned about -$173 in July 2025. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.

•Hold — the share of money played that the floor keeps — was -3.6% — below the 9.3% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.

•A dollar cycled through your machines 2.35× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.

•Recent momentum is softening — −65% against your trailing average.

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Full July 2025 report detail

Amount played

$29,017

Amount won

$30,052

Net wager

-$1,036

Funds in

$12,362

Funds out

$13,398

Net terminal income

-$1,036

NTI tax

-$363

State share

-$311

Municipality share

-$52

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.