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Lucy's Place, LLC

Springfield · IL · 6 terminals
IGB license 130700815
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High play · lower holdMomentum −1%YoY +26%

Your performance · December 2024

NTI
$74,836
net terminal income · this month
Win per unit
$402
per machine · per day
Terminals
6
machines in service
Annual NTI
$893,381
trailing 12 months

The four numbers operators read first

NTI / machine
$12,473
monthly · per terminal
state median $4,031/mo
93rd pct of 8,452 IL locations
#11 of 140 in Springfield
Hold
7.6%
this month
state median 9.1% · below
24th pct of 8,452 IL locations
24th pct of 140 in Springfield
Cycle rate
3.10×
this month
state median 2.85× · engagement
77th pct of 8,452 IL locations
86th pct of 140 in Springfield
Play / machine
$163.4K
monthly · per terminal
state median $44.4K/mo
96th pct of 8,452 IL locations
96th pct of 140 in Springfield

Against locations your size (6+ terminals, 6,321 of them), your NTI/machine is +$7,557/mo vs the $4,916 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2024)

NTI this month
$74,836
Gaming tax
−$26,193
After tax
$48,643
Your take-home
$24,322
your 50% this month
Gaming tax$26,193 · 35%Operator's 50%$24,322 · 32%Yours, 50%$24,322 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $24,322 to you and $24,322 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 93rd percentile of 8,452 Illinois locations this month
In Springfield — #11 of 140 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 92nd percentile of 6,321
Your gameset — you among your Springfield peers139 peer locations
play per machine →
your gameset a Springfield peer (anonymized) statewide median

7 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Springfield gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $108,969
2021
2022
2023
2024
latest month up vs prior down vs prior Springfield median ($26,268)
Cycle rate by monthlatest 3.10× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $402 · Springfield median $141
your WPU (per machine, per day) Springfield median WPU
Hold % by monthlatest 7.6% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthDecember 2024 up 26% on a year earlier
January 2024 – December 2024January 2023 – December 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: November → December moved +2% this year vs −8% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Springfield's total gaming income is +7% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +26% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$402/day
per machine · per day · Springfield median $141/day · +185%
WPU momentum
−9%
last 3 months $409/day vs prior 3 $449/day
Seasonality
March peak
strongest March ($94,128 avg) · softest January ($59,384 avg)
Revenue steadiness
steady
±10% month-to-month swing, trailing 12

Year over year

Your NTI is +5% up year over year.

Your Location
+5%
$893,381 vs $850,663 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $12,473 in December 2024 — the 93rd percentile of 8,452 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Springfield, that's #11 of 140 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.6% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.10× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $26,193 in gaming tax, December 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $24,322 to you. Neither side can move that split, which is why operators here compete on service.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full December 2024 report detail
Amount played
$980,112
Amount won
$905,276
Net wager
$74,836
Funds in
$316,486
Funds out
$241,650
Net terminal income
$74,836
NTI tax
$26,193
State share
$22,341
Municipality share
$3,852

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.